How can design thinking improve your presentation design?

Empathy: Understand audience needs and preferences for tailored content. Define: Focus on a clear core message and objectives. Ideate: Brainstorm creative and innovative presentation methods. Prototype: Experiment with different layouts and visuals in draft versions. Test: Gather feedback from a small group to refine and enhance your presentation

Empathizing is part of the first phase of design thinking process by developing an optimal understanding of the client, the target, their unique perspective, identifying the problems that need to be solved, then putting them aside to have an objective view of the situation and then take the paths to take to understand their needs. There are various ways and methods to generate the approach, one of which is the creation of empathy maps that capture the customer's actions, show attention to their habits, what they say, how they think, what they do, all details that help to understand the context. These actions can be combined with interviews, brainstorming actions, surveys all very useful tasks to find out more information and details.

"Desenhe o Sucesso: Defina Sua Mensagem com Precisão!" Eu creio que definir sua mensagem com clareza é essencial. No dia a dia, use uma declaração de problema, proposta de valor ou pitch para guiar sua apresentação. Que tal começar com uma declaração de problema envolvente? Isso ajuda a captar a atenção desde o início, mostrando o contexto e o resultado desejado. Ao definir sua mensagem de forma precisa, você se torna um mestre da comunicação, engajando seu público e destacando o valor da sua solução!

Defining is the second phase of design thinking: you need to have an optimal collection of data and create a sort of guideline containing observations, comments, quotes, ideas that are the useful information generated by the research. The first step is to take the exact time to formulate the definition in an articulate way, to identify the most pronounced problems and obstacles, knowing that it is very difficult to find a solution for everyone. The next step, considering possible alternative solutions is to identify and focus on the most significant points and proceed with the definition clarrifying the purpose and finalizing with a clear and incisive message.

In design thinking, the third stage is to ideate solutions. Generate numerous ideas using brainstorming, mind mapping, sketching, or storytelling techniques. Explore various perspectives and formats for your presentation. Evaluate and prioritize ideas based on criteria like relevance, originality, feasibility, and impact to ensure the most effective and engaging solutions.

Ideating is the third phase of design thinking, a crucial moment once you have clear ideas about the problems to be solved, you start brainstorming to address the existing data. The first step is to collect a wide range of ideas and then analyze, examine and test them. This strategy is the best way to approach various problems or challenges to be faced, having a vast number of experiences, intuitions and exploring perspectives of various kinds. Generally, the ideation phase is not only based on analytical aspects but also on creativity, thinking outside the box, obviously always thinking and being oriented on what you then have to prototype.

The fourth stage of design thinking is prototyping your visuals. Create mockups of presentation slides, charts, images, icons, or animations using tools like PowerPoint, Keynote, Canva, or Prezi. Experiment with layouts, colors, fonts, and styles. Apply design principles such as contrast, alignment, repetition, and proximity to enhance visual appeal.

In my experience, testing my presentation by gathering feedback from my audience, peers, or experts is crucial. I use surveys, polls, quizzes, or Q&A sessions to measure its effectiveness, clarity, and appeal. By rehearsing, timing, and adapting based on this feedback, I ensure it resonates and engages my audience effectively.

The fifth stage of design thinking is testing your presentation. Gather feedback from your audience, peers, or experts through surveys, polls, quizzes, or Q&A sessions. Assess effectiveness, clarity, and appeal. Enhance presentation skills by rehearsing, managing timing, and adapting based on feedback. This process ensures a polished, engaging final presentation.

Design thinking can enhance presentation design by: Empathizing with Audience: Understanding audience needs and preferences. Defining Clear Objectives: Setting specific goals and outcomes for the presentation. Ideation and Creativity: Generating innovative ideas for content and visuals. Prototyping: Creating drafts and refining designs based on feedback. Iterative Improvement: Testing and refining the presentation to enhance clarity and engagement. User-Centered Approach: Ensuring the presentation resonates with and effectively communicates to the audience.