How can emojis be used to create more engaging digital content for journalists?

1 Why use emojis?

Emojis are not just a trend, they are a language. According to a study by Adobe, 92% of online users communicate with emojis, and 68% of them say they are more comfortable expressing their emotions through emojis than through words. Emojis can help you capture the attention of your audience, who are bombarded with information every day, and make your content more memorable and relatable. Emojis can also help you convey complex or sensitive topics in a simple and empathetic way, and create a sense of community and interaction with your readers.

2 How to choose emojis?

Choosing the right emojis for your content isn't a simple task. You need to take into account the context, tone, message, and audience of your content. To help you choose emojis wisely, here are some tips to consider. Utilize emojis that are relevant to your topic and enhance the message; for instance, if you're writing about a sports event, you could use emojis related to the sport, the team, or the emotions involved. Additionally, use emojis that are clear and consistent; avoid emojis that have ambiguous or multiple meanings or look different on different devices. Make sure to pick emojis that are appropriate and respectful; stay away from those that mock, ridicule, or trivialize serious or sensitive issues. Finally, use emojis sparingly and strategically; don't overuse them or use them randomly. Use them to emphasize key points or add some humor or emotion. Too many emojis can make your content look unprofessional, childish, or spammy.

3 How to format emojis?

Formatting emojis correctly is essential for your digital content. To make sure that your emojis are visible, readable, and compatible with your platform and device, here are some tips to help you out. Use spaces between emojis and words, as it will make your content easier to read and avoid any confusion or misinterpretation. For code blocks that contain emojis, use

tags to ensure they are displayed properly and don't interfere with the code. Additionally, use alt text for emojis that aren't supported by your platform or device; this is a description of the emoji which appears when it isn't displayed or accessible, helping your audience understand the message and improving your accessibility.
###### How to measure emojis?
Measuring the impact of emojis on your digital content is not an exact science, but it can help you evaluate and improve your emoji strategy. To do so, you can use various metrics and tools to measure how emojis affect your content performance. For instance, you can track engagement by looking at likes, shares, comments, clicks, or reactions. You can also measure sentiment by analyzing the sentiment of texts that contain emojis. Additionally, you can measure conversion to see how emojis affect your audience's action after consuming your content. There are tools like Emojics and Emoji Sentiment Analysis that can help with this process, as well as Phrasee for optimizing email subject lines using emojis.
###### How to experiment with emojis?
Experimenting with emojis is a great way to learn and improve your emoji skills and creativity. You can try different types, combinations, and formats of emojis, and observe the impact they have on your content and audience. Additionally, you can take inspiration from other journalists and content creators who use emojis in innovative ways. For example, you can use emojis to create headlines, summaries, or captions that draw attention. Or you can use them to create visual stories, infographics, or charts that illustrate data. Additionally, you could create quizzes, polls, or games that invite your audience to participate.
######Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?