How can you adapt your SMM strategy for short-form video content?
Short-form video content is dominating social media platforms like TikTok, Instagram Reels, and YouTube Shorts. These bite-sized clips of 15 to 60 seconds can capture the attention of millions of users and drive engagement, awareness, and conversions for your brand. But how can you adapt your social media marketing (SMM) strategy for this trend? Here are some tips to help you create and optimize short-form video content for your SMM goals.