How can you build a personal brand that sets you apart as a speaker or presenter?

Owning a niche as possible is very advantageous for branding in that area. You also need to have extensive knowledge and expertise in this area. In addition, people have an emotional connection with people who have problems like theirs or who say what they cannot say. And they respect and value what they say. This positions you as an authority and a key person in your niche.

Creo que todo lo que dice el enunciado es pertinente, pero creo que de las cosas más importantes es atreverse a probar y testear el producto, o sea enfrentarse uno mismo en una etapa inicial a diferentes públicos, con ese tema que te apasiona y desde ahí comenzar a evaluar con que público te sientes cómodo y que formato ofrece mayor valor a las distintas audiencias, para poder adaptarse y definir un. Icho clave para tu marca personal!

Es importante detectar esos eventos claves que te llevaron a ser quien eres hoy. Y no hablo de hitos académicos ni logros laborales, hablo de aquellas situaciones en la que como cualquier otro te has visto en la necesidad de tomar una decisión clave, un cambio de estrategia, aquello que te dejo una enseñanza o una lección para toda la vida, en esas pugnas diarias esta la esencia de tu historia, la huella que marca tu presente y que escriben día día tu futuro.

You need to give people a reason to listen to you. It can be your successes, it can be your failures. It can be your life. When you tell it through stories that inspire those who listen to you, you give people a reason to follow you. What kind of background do you have, where did you come from and how did you come? Unless you share and tell these things, you will not be able to serve your personal brand strongly.

Para mi desde la vereda del diseñador con experiencia en marca, comunicación y marketing, es un factor intrínseco al objetivo que uno podría plantearse. Sin embargo siento que una de las cosas que más les cuesta a profesionales sin formación directa en branding, es aprender o dar el paso de auto concebirse como un producto/marca. Cuando comprendemos que cada acción, cada movimiento, tiene un impacto sustancial en cómo somos percibidos se vuelve más sencillo desarrollar una marca personal consistente. Es en este punto donde el equilibrio entre la experticia y la identidad requieren un seguimiento riguroso y mesurado, para no convertirse finalmente en una caricatura de si mismo.

How we look has a dramatic and powerful impact on the workplace and the career and/or job opportunities that come our way! Because there is a very fine line between looking ordinary and casual and looking classy, cool, attentive and refined. 93% of first impressions are non-verbal. Appearance is a tool that must be used correctly in personal branding. It is unnecessary to deny this power :)

The digital world now offers many ways to do this. You can create your own TV channel on Youtube and tell the world. You can publish your own newspaper on your website or blog. You can produce regular content on LinkedIn to share your story and expertise. These are all things you can use in personal branding to reach your audience and build a loyal following... And if you don't tell your story, no one else can do it for you. In personal branding, it is your job to do it.

Building a personal brand as a speaker or presenter is an ongoing process that requires dedication and authenticity. By consistently delivering value, connecting with your audience, and refining your unique style, you can set yourself apart and become a memorable and impactful speaker.