How can you collaborate with other artists and curators on Spotify to promote your music?

Como en cualquier industria, siempre es importante contar con aliados. En este caso otros artistas, así como personas claves en DSPs que te ayuden a potenciar el alcance de tu música. Encontrar y colaborar con gente similar a ti sin duda es una buena acción tanto para artistas emergentes como aquellos más consolidados.

Finding your niche involves a combination of self-reflection, experimentation, and research. Here are some steps you can take: - Explore your influences - Experiment and refine - Connect with your audience - Research and analyze Craft your brand: Your niche is not just about your music; it's also about your overall brand. Develop a visual identity that aligns with your music, including your fashion style, color palette, and logo. Define your messaging by soul searching and clarifying what you stand for and what emotions you want your music to evoke. Finding your niche is an ongoing process. It takes time and experimentation to fully understand your unique style and target audience.

Considering musical collaborations with other artists can be an effective way to expand your audience. This can include participating in other artists' songs, remixes, or even joint projects. Regarding curators, it's important to identify playlists that match your musical style and contact the curators to suggest your music. A personal and genuine approach is usually more effective than simply sending your music without any context. It's important to emphasize that, in addition to collaborating with other artists and curators, having a well-defined niche is fundamental to performing well not only on Spotify but also on other platforms. This helps create a strong musical identity and attracts a more engaged and loyal audience.

Sometimes you can make an impact in your own scene and tap into another audience when you collaborate with those from outside your niche. If you've wanted to experiment with tapping into other genres or sub-genres, think about successful collabs like Run DMC x Aerosmith, re-mixing your metal track with an EDM producer, or co-writing with someone from another genre to shake things up (think Beyoncé's country hit). Sometimes it pays to be bold. (Or, it could flop. But then you tried and learned something from it.)

Some time Depends on your Music Genre, Go check on Spotify it’s Have Big Following numbers on playlists in your genre, Example Afro-Beats have a big playlist on Spotify called: “African Heats” playlists have 1.5 Millions of Followers, i advice artists to first check most streamed genres and big playlists on Spotify before reach to Curators or Big artists to collaborate with all of them behalf on my music digital Marketing experience.

Finding artists to collaborate with involves networking, social media, and online platforms. Attend music events, engage with artists, and exchange contact information. Use social media to connect with artists whose work aligns with yours. Explore online collaboration platforms like SoundBetter and BandLab. Reach out with personalized messages expressing your interest in collaboration. Building relationships with artists can lead to exciting musical ventures.

Reaching out to other artists is one of the biggest pain points in the collaborative process, especially when trying to target new markets. Most of these requests go unnoticed which led me to create FEAT.me, a marketplace for artist collaborations, that protects artists through binding offers and escrow holdings. For any artists serious about leveling up, check us out.

Here you have to take risks, push creative boundaries, and build a personal connection. If there’s a phase in the creative process where data is not it is when you’re seeking collaborations. First of all, reach out to artists that you admire and that you connect with their work, even if the music they do is not necessarily aligned with yours; then work on building that relationship. Once you have connected on a personal and professional level, take the initiative and propose to the other artist to do something together; send them a couple of tracks. Some of the biggest music & commercial breakthroughs have happened when artists who do different music get together, mix both of their worlds, and create something entirely new.

This is an important part of the process. If you want to create your niche, you need to start reaching out and collaborating with likeminded artists that fit the different spaces you are trying to reach editorially. Research some of the playlists, write down some of the names that pop-up, look them up on socials, do your research and then reach out if you think it’d be a good fit. Like they say, two is always better than one.

It takes a village - your creative community and nurturing new and existing relationships is essential for building the foundation of your career. Every time you create an additional touchpoint executed in an authentic way creates a meaningful discovery point for audiences. Utilizing native DSP features like being featured in a track indexes Release Radar (Spotify) can be very beneficial for reaching new audiences and generating streams.

Pitch your music through Spotify for Artists, Amazon Music for Artists, Deezer for Creators, and any other platform that offers a direct pitch tool via their "for Artists" platform. This puts your music in front of the right audience and can potentially lead to being placed on editorial playlists and stations. It also increases your chances of connecting with listeners who are interested in your genre and style. By providing accurate information about your music, you increase the likelihood of it being delivered to the right audience, leading to more exposure and potential fan engagement.

The only possible way is not just to establish relationships with curators or editors, but to truly be close: literally be friends, hang out, drink together. Without an exclusive contract or producer support, you will remain unnoticed. All these recommendations about just pitching tracks are misleading speculation.

You miss 100% of the shots you don't take! Preparing your releases and pitching through DSP artist tools like "Spotify or Amazon for Artists" is essential for editorial consideration. Be sure to follow platform best practices and get your tracks delivered through your distributor with ample time ahead of the release date to give playlist editors time to review. Be diligent with the use of third-party curator tools, not all playlists are created equal. Often times, you'll find better cost-per stream rate running your social ads than you will with third-party ugc playlists.

Optimize your artist profile to reflect the collaboration: Update your header image, your profile photo, your bio, and add fresh photos (esp. with your collaborator.) Update your Artist Pick. Make a playlist with your collaborator of songs that inspired your work together. If applicable, update your merch. If you're performing with your collaborator, make sure that you've listed it on Bandsintown / Songkick so that it shows up on your profile. Spotify Canvas, of course. Consider using Discovery Mode in your Spotify Campaigns options.

Be mindful of your investment with native promotional tools. For instance, you should absolutely use Spotify Canvas as a best practice, but Spotify Codes will have no measurable impact on your music. There are also minimum consumptions thresholds (monthly listeners in a specific region) to use Spotify Marquee. The cost per listener/stream in its current state is significantly less efficient than running paid media for other platforms. Pick the pathways that work best for you!

DSP Analytics and Aggregators like Chartmetric provide great top level generalized information. Very few insights are actionable because you don't own any of that data. The current most accurate representation of a fan is through first-party data. You own the relationship, the communication experience and ultimately can measure and maximize the lifetime value of a fan. When promoting a collaboration always consider how you are going to capture this data. If you're just getting started tools like Laylo or Community are a great jumping off point!

Networking is not an easy task, but when it is genuine and comes from positive intent, you will easily be able to build and sustain your relationships with curators, collaborators and fellow artists. Same thing with the audience you are building. Keeping them excited about new drops, or exclusive content is the best way to have them continuously support and eventually become promoters. Spotify Clips, Spotify Canvas, Artist Pick, Creating thematic playlists of your own, Fans First, and so much more.

Collaboration is a journey, not a destination. It thrives on mutual respect, ongoing communication, and sharing the wins. Regularly checking in, providing constructive feedback, celebrating successes, and showing gratitude. This foundation of support and appreciation not only enriches the partnership, but also fuels creativity and enduring collaboration.

Keeping track of playlist curators who have supported your music before is essential for maintaining relationships and future collaborations. Here are some strategies to help you stay organized: - Create a spreadsheet to track playlist curators, including their contact information and notes about previous interactions. - Organize the spreadsheet by date and platform to prioritize outreach efforts. - Include links and social media handles of curators for easy access. - Note previous support from curators to personalize future communications. - Track communication history to maintain a personalized approach. - Regularly update and review the spreadsheet to stay organized and up to date.

Mike Warner’s advice here is spot on. The platform I’m building, IndieKnow, includes exactly this sort of spreadsheet - a campaign tracker tool so you can keep tabs on your successes for each campaign and automatically turn it into a press report you can then use to plan your editorial playlist pitches. Shameless plug, I know, but I built it for exactly the reasons Mike points out. Building relationships requires thought and dedication, and there’s just too many potential relationships with playlisters to be able to do it without getting yourself organised in the right way.

If you are a @musixmatch curator, connect to the artists directly, if their lyrics are missing on Spotify. Ask them for the official lyrics and then upload and sync, then share across your socials tagging them in your posts. Creating connections and community while helping others.

When discussing collaboration, try to establish a commitment to promote the song. It's possible your collaborator will not want to promote it at all. Or they may be all-in. You should know in advance so you can plan accordingly. Some considerations: Will pitching to playlists be shared? Will they leverage their email lists to activate fans, particularly if you are running a pre-save campaign? Will they participate in PR outreach/radio plugging/creating promo assets? Will they to do shared/collaborative social media posts? Collaborate on social video content? Go live together on socials on release day? Communicate and coordinate the timing of the campaign rollout in advance for maximum participation.