How can you create timely and relevant content for your audience?

Extremely critical to know your social audience well. If the content is expected to travel, your early users need to be onboard with it. # Tailor your content to match specific interests, pain points, and consumption habits of your audience. # Use your audience's preferred lang, channels, and communication styles to foster trust, build relationships, and enhance brand perception. # Ensure your content strategy reflects your audience's needs and preferences. Prioritize topics, select appropriate formats, and choose the best distribution channels. # Use surveys, polls, analytics, and social listening to gain feedback. This helps identify trends, address concerns, and refine your strategy.

Find your brand audience in social media by crossing interests ans create content around those interests is key to creathe brand engagement. However, to reach all audiences authentically you need to leverage on content creators.

Social listening is SO important, yet so underrated! Understanding what is most important to your audience, what intrigues them, and what they hope to gain from you or your brand is absolutely crucial when it comes to fostering a powerful & long-lasting community both online and offline. Thriving communities demand a shared purpose, and the key word there is "shared." Even if you aren't currently hosting in-person events or gatherings, making your online community feel like they're building *with* you vs. your brand simply speaking promotions into the void makes all the difference in the world, and it gives you some invaluable insight into the internal and external motivations of your target consumer base.

Don’t stop at understanding your audience where they are today, instead dive deeper to uncover their aspirational needs. Where do they want to be 6 months from now? 6 years from now? Will your proposed content make them feel connected to their future? Think beyond simply meeting your audience where they are. By creating for their future, you’ll be taking a positive step towards building for your own.

Crafting content that's not just relevant but also relatable to your audience involves taking a friendly and thorough dive into understanding them. Start by chatting with them through surveys, interviews, and paying attention to their feedback. Check out what others are doing in your space, not to copy, but to learn and find your unique angle. Join conversations, and really listen to what people are saying. Then, when you're creating content, keep it real. Use the language that clicks with them, solve their problems, and sprinkle in some current trends. And here's the magic touch – keep an eye on how your content is doing, listen to what your audience says about it, and tweak things based on the feedback. It's like a 2 way conversation

A birds eye view of how the coming month or week will be on your social media will help you identify how often you need to work with influencers.

About the content calendar, remember that nothing lasts forever. You can change your calendar according to the feedback of your followers.

When working with influencers or especially when making employees your advocates, there is something that is even more important than a calendar. I think it is a lot about educating them to recognize potential topics and aspects of their daily work that are worth sharing - not necessarily tied to a fixed date.

A content calendar can be made for topical and moment marketing related events as well! Obviously, there will be certain events that can’t be planned but it’s not true that every topical moment can’t be planned. A brand doesn’t need to jump on every trend or every event that is happening. It is very important to keep 3 things in mind: - Is my brand/service’s proposition coming out with my message on this event? Or is the event completely unrelated to my offerings? - If it is related, then I should plan to do it - Once you have decided to do it, think of how! Your brand’s tone, voice and personality will not change for a topical content

A content calendar is really a science experiment: - every post is a test - when a test performs well, you double down on that topic and create more around it - there are certain variables in every post that you can control (and some that you can’t) - the key is understanding both types of variables, tracking them, and using them to make informed decisions in the future A content calendar is created based on the data points you already have and it should follow a set of key assumptions that you want to test in the future.

Let's remember that sometimes say nothing and being silent is better than producing superficial content. We shouldn't stick to our content calendar so much that we fill the void with a hollow and superficial post, even if we don't have anything to say.

Honesty and authencity wins, I have posted more about my failures than my little wins, and I think that's something that's worked well for me. People connect to vulnerability, and being brutally honest with my content has helped me create a good connection with my audience. In the world of AI generated content, I think this holds true-er?

Instead of just talking about the latest trend like recently it was the one year anniversary of ChatGPT, talk about something that you know and are passionate about. It can be evergreen or the hottest trend. If it's a duller subject, talk to a friend to brainstorm how you can jazz up your comment or blog story angle. A seemingly drab topic can be made way more interesting through a cool analogy, surprising opinion, or refreshing advice.

Personal tonality does make a difference. Even in more technical environments. In the end it is a H2H communication taking place. I think it is about the right dose and comes back to "knowing your audience" and what they expect on the respective profile.

You don't need massive budgets to make sticky content. In fact, the things I have seen perform best on my personal and professional channels are the more "raw" content. Some of the best content I've created was captured on an iPhone, because at the end of the day, that's what a social media audience is used to seeing. It's what's natural and authentic to the platform vs. a feed full of over stylized "ads"

Optimising is like watering your plants daily. Trends come & go, algorithm changes frequently, formats get enhanced day by day but the audience's game stays stronger if you can buy out their time.

That's a tough one as algorithms change frequently and formats that worked well in the past always need to be critically monitored.

Ensure your content is easily discoverable by optimizing for search engines. Use relevant keywords, meta descriptions, and quality links.

Due to resource constraints, sometimes I've had to rely on a "one size fits all" approach and share things that aren't always optimized for a platform. The fun part is the discovery after the fact. Some times I have learned that my preconceived notion of what would "work" on a platform doesn't. Other times I have had the happy accident of finding out that a piece of content I wouldn't have originally thought would work takes off. Content, and especially social media content, is all about testing and learning. Seeing what sticks, what trends, what flops and then doing your best to replicate the successes. You can "know" your audience and still be surprised what really engages them.

Some directions on how content analytics contribute to this process: - It reveals what content engages your audience, helping tailor future content to their preferences, thus increasing success likelihood. - By examining shares, likes, and comments, analytics pinpoint content that resonates with your audience, informing future content planning. - Analytics guide SEO strategies by highlighting traffic-driving content, improving search result rankings, and boosting organic traffic. - Ongoing analytics allow for real-time content adjustments, enhancing performance. - Data from content analytics aids in scheduling content effectively, aligning with audience activity peaks and preferences.

Arguably one of the most important parts of content creation is actually assessing how it performs. Your overall marketing strategy can depend on how well you "listen" to your customers' reaction. If they don't like what you're putting out there, why do you keep posting similar content? You have to pivot and improve!

- Regularly analyze the performance of your content using analytics tools. Look at metrics like engagement, shares, and traffic to understand what works and what doesn’t. - Be agile in your content creation. Quickly responding to feedback or current events can make your content more relevant and timely.

Don't forget to dive into the buzz, trends & hot topics while adding the vibe of the season. Think like your audience, be sensitive, keep it real, mix in a generous dose of creativity, and voila you've got the recipe for content that clicks! Good luck ✌️

Leaning into social media trends through influencers allows brands to be both entertaining and relevant without annoying an audience. For example, when asking people about how often they think about the Roman Empire was a trend on TikTok, we had brands quickly post campaigns with creators asking their partners how often people think about our brands! It was a great discovery opportunity for new brands while leaning into a trend to gain virality, while allowing bigger brands to gather better awareness and branding by meeting audiences and customers where they are.