How can you ensure your competitive analysis is objective and unbiased for product innovation?
Competitive analysis is a crucial step for product innovation, as it helps you identify your strengths, weaknesses, opportunities, and threats in the market. However, it can also be a source of bias and distortion if you don't approach it objectively and systematically. In this article, you will learn how to avoid some common pitfalls and ensure your competitive analysis is reliable and useful for your product innovation goals.