How can you help clients maintain a professional image across multiple platforms?

There's a phrase I often use “You’ll see who I am by what I do” And when you really understand what it means you'll realise we are all being watched with our every move. So the simplest thing is to be yourself. If you tell a lie you have to remember so much more that telling the truth. Because the truth happened. The good news is... If people get to know you then there's a good chance theylllike you.

Unified Branding: Ensure consistent branding elements, from logos to messaging, for a cohesive identity. Platform-Specific Tailoring: Customize content to align with each platform's audience and communication style. Visual Harmony: Maintain a consistent visual aesthetic, enhancing recognition and professionalism. Strategic Content Sharing: Curate and share content strategically to engage audiences and demonstrate expertise. Active Monitoring: Regularly monitor online presence to promptly address any discrepancies or brand misalignment. Optimized Profiles: Craft compelling and SEO-friendly profiles, optimizing visibility on various platforms. #ProfessionalImage #OnlinePresence #BrandConsistency

I believe the 1st thing that needs to be done is to conduct an assessment to determine what are you looking to achieve, THEN look to your platforms to assess which are the ones your target audience are spending time on. From there, create a content strategy that best fits those audiences and those platforms. It must be very tailored, there is no 1 size fits all

When it comes to image building, I always recommend a 3C approach. 1. Coherence - be clear on who you are, and what you wish to convey. One may try to target a particular audience but that's not always a given. 2. Consistency - maintain the same image across all platforms. The last thing you want is to appear schizophrenic and confused. 3. Conscience - this is the most important. The truer the image you portray is to your real self, the easier it is to maintain that image. As a Liverpool fan, it's easy to understand why everyone is easily enamoured with Jurgen Klopp. The guy wears his heart on his sleeve and is always truthful to whoever he speaks with.

Make ensuring that branding components like logos, colour schemes, and messaging are applied consistently to assist customers in maintaining a professional image across a variety of media. Create brand guidelines that serve as a guide for your client and their team, covering all facets of written and visual communication. Make sure that websites, social media accounts, and online profiles are regularly updated and audited to comply with the most recent brand guidelines. Provide materials or training to staff members or other stakeholders to help them understand the value of upholding a consistent brand image and cultivating a coherent, polished presence across a range of platforms.

Having a clear vision of what great looks like is critically important. Define it clearly, understand where you are, where you need to be, then close the gaps.

Vision- a desired future state. This is what you aspire to be and is stated as if it exists now. Example: I am, or we are, or the organization is, the premier provider of________, we are known as the _________ in the industry. The best way to define your image is for you to personally define what “world class service” would be within your particular business. Then ask yourself what must be done to “delight “ your clients. Not satisfy, but delight them. Delighted customers are far more than just satisfied and will become your best promoters and marketers.

List your values - if you don't have it, then you cant deliver it. 1. Your business purposes - should serve a need or solve a challenge 2. Your offered solutions - services or products 3. Guarantees - offerings after sales

¿Qué eres y qué desearías ser? A partir de ahí construye tu camino. Visión, misión, valores...todo eso que también te ayude a diferenciarte de la competencia te ayudará a escoger tu senda.

Unique selling point is very difficult in software world unless someone comes with very creative . SWOT analysis of customer problem supported by SMART or OKR is very important

Knowing your audience is key. 1)What are their interests; 2)Why is service or product important to them 3)Can they see themselves as a customer or consumer. Image is everything.

Perception management is key to client retention especially in the service industry. Identifying the specific perception needs of the target audience and incorporating these in branding and advertising helps align the company's image with the one desired.

Brand relevance is key. I always try to remind our clients that: a brand is only as important as the value consumers & stakeholders place on it. So spend time and money on aligning your brand identity & brand image goals, to the aspirations of the target audience. But how do you identify your customers’ aspirations? A great solution for your particular circumstances exists. Unfortunately, it is not generic. A template or standard tool will not do justice. Rather, chat with one of my colleagues at www.GGFafrica.com A senior consultant will only be too delighted to listen to your case & have a conversation about your image-audience alignment.

É de suma importância compreender todos os processos pelos quais os indivíduos interpretam e organizam suas sensações e buscam dar sentido ao ambiente em que se encontram. Isso irá embasar seus comportamentos.

I actually like the empathy map and building personas before moving on to the next step. I sometimes use these techniques in a different way, to put oneself in the place of the team or a candidate, for example. I like to work with collective intelligence, because everyone can have a different vision and ideas, and this helps to "smooth" the result. It's a simple step, which can be quick, but it's essential if you want to start off on the right foot!

To find your consistent voice across platforms, spend some good time really understanding the tone, style, and demeanor of the platforms. One tip is to collect content from the platforms and then feed it into ChatGPT. Ask ChatGPT to describe the communication style of that network. You can even go as far as telling ChatGPT to write a short note in that tone. Then, go ahead and type in your first post.

The best part of having multiple platforms is the ability to reach people where they are and how they want to get to know you. Be consistent in the image of who you want to be and create content to match the platform and audience. Test them all and see what works. It’s likely a combination of showing up in different places in different ways that sets your image for clients and employees.

In my experience, whilst different platforms might have different audiences, it is important to help the client be rather consistent and true to their core values and identity across all platforms. It does not mean a "one size fits all" solution, that actually risks to become "one size fits nobody", but they have to assume that, just like them, even their customers are likely to be on different platforms, and those customers will see if your client is genuine or just trying to please the beholder. I would say that it is important to tailor and optimize the message.

We should help clients keep their brand afloat in it's identity across multiple platforms. It means brand promise and communication strategy should align with brand's core Identity. Using brand books and communication auditions also would help.

Optimize Their Image for Each Platform Optimizing their image for various platforms requires a nuanced approach: Tailor content to suit the nuances of each platform (LinkedIn, Twitter, Instagram, etc.). Adhere to platform-specific best practices. Leverage multimedia content, such as videos, infographics, and podcasts. Ensure uniformity in visual branding, such as logos and color schemes. Platform-specific optimization maximizes reach and impact.

Monitoring image is very doable - through results, conversions and viral marketing benefits. Every sale is a result of some medium - figuring out which medium it happened can help you on the monitoring front

Las agencias suelen tener formas concretas de medir todos y cada uno de los datos y resultados existentes utilizando cuadro de mando hecho casi a medida de tus necesidades. Estos te ayudarán a tomar decisiones.

it's important to monitor and manage the client's online presence, respond to feedback and comments in a timely and professional manner, and ensure that all content shared on different platforms aligns with the brand's values and messaging.

Monitoring requires a careful choice of KPIs. A company might see revenues increase, but they might come from the "wrong" customer segment. Balancing leading and lagging indicators and cross-checking the stickiness of the image, is also important. Potential questions to ask are: - Is the Client closing the gap between desired and actual perception? - Does the perception become reinforced with time or do Clients need to be reminded and educated time after time? - Is the Client getting the benefits they wanted from the image?

There are two generic domains of KPIs that must be mapped together to have a real understanding of brand: business KPIs and technical KPIs. The former describes the performance of your brand while the latter are those day-to-day operational metrics that drive the former. For example, if a brand is “fast, reliable and efficient,” then focusing on measuring those parts of client’s service that drive that perception. Regularly checking the technical metrics about their website’s performance tell the same story as customer surveys is a way to ensure your are meeting brand expectations.

Consistency is key to maintaining a professional image across multiple platforms. Here are some tips you can share with your clients: 1. Define their personal brand and values. 2. Use the same profile picture and bio across all platforms. 3. Post high-quality content that aligns with their brand. 4. Engage respectfully and professionally with others. 5. Keep their profiles up-to-date and active. Remind your clients that consistency builds trust and credibility, helping them maintain a strong professional image.

Ensure your information is 100% correct and verifiable. People only remember your mistakes not your successes. In some your success may cause unwarranted jealousy.

These are all great points, but remember, when your platforms change, you must change as well. Be ready to reassess and start again. For example, during the pandemic we all needed to relearn professional meetings. We were no longer face to face. We needed to adapt and remember that even though we are on camera, we need to maintain our images. Boy.. did I see some strange things on camera during that time. :)

I work with my clients to help them learn how to respond consistently to negative reviews with trust-based communication strategies. When we shame our detractors, it only makes us look insecure. But to maintain our Executive Presence across multiple platforms, using shame-free communication strategies to respond to criticism is key.

Every platform has its own distinct group of users with specific interests and demographics. Multistreaming provides you with the ability to reach out to various segments of the audience spectrum, guaranteeing that the content finds relevance among a diverse array of individuals. This means collect data develop key performance indicators that can capture responses. Utilize the data, it can be your friend when interpreted appropriately.

We always start with an audit: what platforms is an executive currently on; what do his or her posts and comments portray; what does he or she want to be known for; what platforms should they be on; what is the purpose of their content and comments? From there Content Pillars are built (generally 3 - 5 professional; 1 -2 personal; 1 charitable). Then Content Calendars are build and tied into conferences and trade show plans. Additionally, if they have direct reports, we discuss how to build internal capabilities as well as well-orchestrated campaigns in order amplify everyone's visibility as subject matter experts and thought leaders.

Perception is the result of observable data, visible to people. "It CAN be CHANGED!" E.g. in one of previous Consulting org., where mostly the projects were picked up with an avg. Pricing, I gunned for being the PREMIUM PLAYER. I approached my director with this idea. He got convinced understanding the 2 benefits; 1. Improved Bottom line 2. Changing the market perception A lot of work happened on the sales approach & the content; 1. Current client portfolio 2. Selection of new clients 3. Research about the client org & the person in authority 4. Enhanced Web presence 5. Testimonials from high hands 6. Grooming "Making the 1st impression" 7. Sales pitch storyboarding & prep We became Premium. The best was INR 100,000 (500% jump)

There are “critical moments” in the Customer Journey with a given company. Critical moments are defined where a customer if mistreated will move their business away from the given company. I’d identify these and put strong measures in place to minimise their departure. Contact with customers who leave can have valuable insights to why they left and their perception of the company. Never use this conversation to “win” them back. It’s purely for listening and learning as it is their perception. Cheer.

Understanding the tone of voice or rather setting the tone is very important as tjay determines how communication is received - the other is observation on the body and what body language is communicating.

In my opinion it should start and end as a relationship. Even if your goal is earning money it should be building something you should love and care doing. It's a service or a product that you are selling it should be done at a maximum effort for the right purpose by the right people and for the right people. Thanks to all 🖐.