How can you keep the conversation going with clients after a meeting?

The first thing to consider is setting expectations early in the sales call. Basically, tell the prospective client what you're going to do. You want to establish trust, and if you're reliable (do what you said you would do), you have a better shot at winning the sale. So.. afterward, there are two things I would do. The first is to throw a thank you card in the mail immediately, every time without fail, and the second thing I would do is send a recap video using Vidyard, Loom, or something similar. Outside of those two tactics, never follow up to follow up; that's just dumb. Think of ways to add value, such as a customer testimonial, an upcoming event or webinar, new product information, etc.

After any client interaction, a tone is set for your future conversation, even if the outcome of the previous meeting turns out to be ambiguous. At the end, we all desire to have warm interactions irrespective of the setup. Hence, sending a thank you note and adding a few positive lines on how you felt about the discussion can even take unknown turns which are in your favour. This typically can happen between partners looking for collaborations and new ventures.

Send a personalized thank-you email within 24-48 hours of the meeting to express your gratitude for their time and reiterate key points discussed. Offer solutions or insights related to the topics discussed during the meeting. Keep clients informed about any relevant updates or changes in your business. Invite clients to participate in webinars or workshops on topics of mutual interest. Always respond promptly to their inquiries or messages. A delayed response can give the impression of disinterest.

Expectations are one of the most important concepts we can discuss during initial client meetings. When we leave any meeting, it is imperitive that we clearly identify "next steps" - by me or by the client. Addressing expectation is critical.

Agreeing how you communicate after a client meeting is key. Some will open up channels like slack, teams etc. Others prefer calling or email. Sending thank you notes is one of these methods.

Big thing is value, always share what you think would be valuable to a new or existing prospect. If you are an expert on a field your knowledge is heavily welcomed by those that may not know as much as you and vice versa. Tag people in posts, forward emails and introduce people to each other.

One thing i have found helpful is asking the client on the first call about their expectation on our communication frequency. Since the answer is from client itself, the communication is more fruitful

Follow up with a thank you card, text or email. This is an often missed opportunity to solidify a sale with someone who is on the edge, needs a little push, and needs “permission” to go forward. A personal thank you goes a long way.

Never leave a meeting or call without the next action or step. When should we book in a follow up? Shall I email you in a week? These sort of actions really help with keeping the flow going along with building competency.

Connecting with your clients, prospects or customers on social media is crucial. Not only from a relationship perspective but also seeing how that person interacts with their social circle and the types of interests that they may have. This can help you establish common ground.

Offer a reward system for a referral. It could be a small token of your appreciation like a gift card. Word of mouth is the best marketing for any brand and doesn’t have to be costly.

Always if confident enough ask for referrals, recommendations or a testimonial. If you’ve done a great job let that person be your cheerleader for someone else.

In Addition to given points, below are some of the steps you can take to continue the communication with clients: -Provide Meeting Notes -Address Outstanding Questions -Personalized Follow-Up -Share Updates -Request Feedback -Share Industry Insights -Offer Networking Opportunities -Birthday and Milestone Wishes -Webinars and Events -Periodic Check-Ins - Be Responsive Maintaining communication and relationships after a meeting is essential for client retention and future opportunities. By being attentive, providing value, and showing genuine interest in their success, you can build lasting, fruitful partnerships.