How can you lead insurance agents through a crisis?

Effectively guiding insurance agents through a crisis requires a combination of communication empathy and strategic actions Communication:Provide transparent updates on the crisis and the company's response Empathy:Listen actively, offer emotional support and address agents concerns Training:Equip agents with additional training and resources to adapt to changes Flexibility:Be adaptable in policies and support remote work if needed Collaboration:Foster teamwork and involve agents in decision making when possible Recognition:Publicly acknowledge and reward outstanding performance Continuity Planning:Communicate clear contingency plans to address disruptions Feedback:Establish channels for agents to provide feedback for continuous improvement

In my experience with Agents you need to be clear what do you expect from them. And what do they need to do very concretely each day to achieve that. Agents need and work on a daily basis how many calls/interview/visit per day and that activity drives and provides a “forecast” how their production level and commission will look at the end of the month.

Leading insurance agents through a crisis requires a combination of empathy, clear communication, and proactive problem-solving.

Besides emotional support the Insurer should provide technical support that will help them improve their productivity. Today analytics and AI, the insurer can provide each agent portfolio for this particular agent is more effective on: single parents, “x” amount of monthly income, age range, particular geography. I think that by providing that insight, that’s individual and particular for every agent, the insurer can guide where the agent should focus their energy. Another point insurers should recognize and build easy and seamless UW products taking into consideration today’s society: LBGTQ+, families structures are different from the past, mental illness is a key player in today’s wellbeing. new products create opportunities to upseel.

Agree. Agents should provide difficulties of the sales funnel and customer experience they are having, example: out of date processes that could be improve. Another critical point for Generating UW Profit is Persistency Improvement. This is key. An insurer and can provide and create “touching points” through the agents to deliver benefits to the insured just by achieve a specific milestone that statistically the insurer already knows lapses are going to increase. Anticipate this by including benefits.

This is KEY in today’s environment. Currently we have Baby Boomers, Gen X, Millennials and Gen Z as target. They have different needs, level of engagement, preferential way of being contacted and way of buying any product. By recognizing this with the support of Predictive Models combined with agent effectiveness the insurer can have a “profile” approach strategy for each agent focusing on their indiviso strengths.

It’s important in terms of coronate values sharing and living by them. Agents trend to be short term focused by making them a part of a long term vision and how do they fit in this is a great way to gaining their commitment. Leading by example also includes being in the streets with them. So a leader understand firsthand their “pain” and provide in situ solutions. That behavioral will be like a “radio station” and everybody will now about it and will generate higher engagements.