How can you manage resistance from marketing teams regarding the design rationale for a new product launch?
When launching a new product, the harmony between product design and marketing is crucial for success. However, it's not uncommon for marketing teams to resist the design rationale, which can stem from different priorities or a lack of understanding. As a product designer, your role includes not only creating an innovative design but also communicating its value effectively to ensure alignment with marketing strategies. This article will guide you through managing resistance from marketing teams and fostering a collaborative environment for your next product launch.