How can you measure the impact of your product demo on brand awareness?

Product demos are a powerful way to showcase your product's features and benefits to potential customers. But how do you know if your product demo is actually increasing your brand awareness and generating interest in your product? In this article, you will learn how to measure the impact of your product demo on brand awareness using four key steps.

1 Define your goals

Before you start measuring anything, you need to define what you want to achieve with your product demo. What are your specific, measurable, achievable, relevant, and time-bound (SMART) goals for your brand awareness? For example, do you want to increase your website traffic, social media followers, email subscribers, or referrals? How much do you want to increase them by and in what time frame? Having clear and realistic goals will help you focus your efforts and track your progress.

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2 Choose your metrics

Once you have your goals, you need to choose the metrics that will help you measure your brand awareness. Metrics are the quantitative indicators that show how well you are performing against your goals. For example, if your goal is to increase your website traffic, you might use metrics such as unique visitors, bounce rate, or average session duration. If your goal is to increase your social media followers, you might use metrics such as impressions, engagement, or reach. You should choose the metrics that are most relevant and meaningful for your product demo and your target audience.

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Ajay Nimbalkar

Product Marketing | B2B SaaS
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Monitor website traffic. You can track the number of people who visit your website after watching your product demo. This can give you an idea of how many people are learning about your brand through your demos.

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3 Set up your tools

After you have your metrics, you need to set up the tools that will help you collect and analyze your data. Tools are the software or platforms that enable you to track and measure your metrics. For example, you might use Google Analytics to track your website traffic, Facebook Insights to track your social media performance, or Mailchimp to track your email subscribers. You should choose the tools that are compatible with your product demo platform and your marketing channels. You should also make sure that you have a baseline or benchmark to compare your results with.

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4 Evaluate your results

Finally, you need to evaluate your results and see how your product demo impacted your brand awareness. Evaluation is the process of interpreting and understanding your data and drawing insights and conclusions from it. For example, you might compare your results with your goals and see if you met, exceeded, or fell short of them. You might also compare your results with your baseline or benchmark and see how much improvement or change you achieved. You should also look for patterns, trends, or anomalies in your data and see what they mean for your product demo strategy.

By following these four steps, you can measure the impact of your product demo on brand awareness and optimize your product marketing efforts. Remember, product demos are not just a one-time event, but a continuous opportunity to engage and educate your potential customers and build trust and loyalty with your brand.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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🖥 Richard Hatheway

Full Stack B2B Technology Product Marketing Professional | Growth Marketing Strategist | Mentor, Coach & Advisor | Contact me: rmhatheway@gmail.com | Phone: 512-785-7505
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The real impact of product demos is whether they drive enough interest in your product so that a customer or prospect wants to take the next step in the sales process: - Scheduling a follow-up sales call - Asking for more product information - Wanting to try a freemium offer - Etc. Based on that, you need to track metrics that relate to those actions.

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Ajay Nimbalkar

Product Marketing | B2B SaaS
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Each metric will give you a partial picture of the impact of your product demo. Use a variety of metrics to get a more comprehensive view, such as: - Surveys: You can survey people who watch your product demo to see how familiar they are with your brand before and after the demo. You can also ask them how likely they are to recommend your product to others. - Referrals: You can track the number of people who sign up for your product or service after watching your product demo. This is a good indication that your demos are helping to generate new leads.

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How can you measure the impact of your product demo on brand awareness?

1

2

3

4

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1 Define your goals

2 Choose your metrics

3 Set up your tools

4 Evaluate your results

5 Here’s what else to consider

Product Marketing

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How can you measure the impact of your product demo on brand awareness?

1

2

3

4

5

1 Define your goals

2 Choose your metrics

3 Set up your tools

4 Evaluate your results

5 Here’s what else to consider

Product Marketing

Rate this article

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