How can you use data and statistics to increase your sales?

1 Know your audience

Before you choose what data and statistics to include in your sales presentation, you need to know who you are talking to. What are their pain points, goals, needs, and interests? What kind of data and statistics do they value and trust? How familiar are they with your industry, product, or service? How do they prefer to consume information? By knowing your audience, you can tailor your data and statistics to their context, expectations, and preferences.

2 Choose the right data and statistics

Not all data and statistics are created equal. Some are more reliable, relevant, and impactful than others. You need to select the data and statistics that support your main message, address your audience's objections, and highlight your unique value proposition. You also need to avoid data and statistics that are outdated, inaccurate, misleading, or irrelevant. To choose the right data and statistics, you need to do your research, verify your sources, and use credible and reputable references.

3 Present your data and statistics clearly and visually

Once you have chosen the right data and statistics, you need to present them clearly and visually. You need to use simple and concise language, avoid jargon and technical terms, and explain the meaning and implications of your data and statistics. You also need to use charts, graphs, tables, or other visual aids to make your data and statistics easier to understand, remember, and compare. You need to choose the appropriate type of visual aid, design it well, and label it properly.