How can you work with brands that share your values in Influencer Marketing?

Here are some tried & tested ways to work as an influencer for brands with whom you share common values: - Look up the core values of brands and map as per your core values as an individual (is there a sync on sustainability?,/are they ESG compliant? /etc.) - Draw out a pitch for your profile and share relevant campaigns / events/ etc. that you might have undertaken in terms of recency and relevancy. - Curate an outbound strategy to reach out to and engage the brand heads/ marketing leads/ CMOs of these firms It is integral that you showcase your profile as an amplifier of those common core values, vision, mission, and customer beliefs about the brand through your channel(s). Try it out :) Tx

Als Influencer bist du authentisch, wenn du deine wahren Überzeugungen teilst. Wähle Marken, die deine Werte spiegeln, um glaubwürdig zu bleiben. Nutze deine Werte, um dich von anderen abzuheben. Transparenz ist Schlüssel: Kennzeichne bezahlte Inhalte klar. Dein Einfluss beruht auf deinen Werten und der Ehrlichkeit, mit der du sie präsentierst. Deine Authentizität schafft echte Verbindungen und bestimmt deinen langfristigen Erfolg.

An influencer should always treat its audience with respect and realize it’s very easy to pick up on cues when you’re endorsing something you don’t believe in. In our line of work, credibility is everything and that’s solely why we have “influence,” so don’t take it for granted. Communication with the brand is key and in my experience so far, brands that honor you as a key opinion leader in a certain niche are the most enjoyable to work with and end up becoming recurring clients.

Marketing has changed drastically in recent years. Now more than ever, customers care about a brands values. They are making more conscious purchasing decisions based on how a brand acts, instead of just considering the product. Making sure the brand values align with the influencers audience is crucial for a successful campaign. To make sure they align, you can assess the values of each party before considering the collaboration.

The first and foremost clarity that you need to have with brands whenever pitching an influencer strategy is to ensure that you understand what metrics they are trying to impact and measure and how you're strategy ties in with their business objectives. This could be building reach and awareness about a product in which case, it is important to share the pros and cons of social platforms that you are pitching including what reach on each platform means for the brand. Each social platform is unique with different audiences. Having insights into platform dynamics are extremely important and setting the right expectations is also essential for brands.

Als Influencer ist es entscheidend, deine Kernwerte zu identifizieren, da sie die Basis deiner Authentizität und deines Einflusses bilden. Beginne damit, deine Leidenschaften und Überzeugungen zu reflektieren. Was treibt dich an? Welche Themen liegen dir am Herzen? Denke über frühere Entscheidungen und Erfahrungen nach, die dich geprägt haben. Welche dieser Ereignisse spiegeln deine wahren Überzeugungen wider? Außerdem ist es hilfreich, Vorbilder in der Branche zu betrachten. Welche Influencer bewunderst du und warum? Oftmals sind es die Werte dieser Personen, die dich inspirieren. Denke daran, dass deine Werte nicht statisch sind. Sie können sich entwickeln, während du wächst und neue Erfahrungen machst.

For me, being straight-up and effective is key. As a skincare content writer, brands that resonate with my commitment to empowering consumers with clear ingredient information are what I look for. Identifying values involves introspection – what matters to you, what messages you convey, and the impact you aim for. Valuing expert-recommended products aligns seamlessly with my goal of educating consumers to scrutinize ingredients avoiding misleading promises. Finding your values is like asking yourself what really matters to you. It's like setting your compass to what you believe in.

You would only be able to put your mind in creating if your heart is as much in it. Values are of utmost importance and hence before starting working with any brand there should be clear communication to understand if their aspirations are a match to your values.

This is a great exercise to determine what matters if you don't have that already figured out. You may want to do this before you start creating content so you don't get stuck in a conversation with your audience and don't know where you stand on a tough topic.

Reflect on personal beliefs and causes important to you. Consider your passions, interests, and the message you want to convey. Authenticity arises when your values naturally integrate into your content, resonating with your audience.

When evaluating customer reviews and testimonials, delve deeper beyond star ratings to uncover emotional undertones. Pay attention to whether customers emphasize feelings of trust, empowerment, or environmental consciousness. Take note of recurring praise or complaints, indicating areas where the brand excels or falls short in alignment with specific values. Assess the brand's responses to feedback, observing if they demonstrate responsibility, offer solutions, and show concern for customer values, highlighting commitment to integrity and satisfaction. Explore online community forums and discussions related to the brand to gain insights into how customers perceive its values and what resonates most with them.

Wichtig ist, Marken zu finden, die deine Werte teilen. Recherchiere gründlich, welche Unternehmen ähnliche Überzeugungen vertreten. Deine Ansprache sollte persönlich und authentisch sein. Erkläre klar, warum du und die Marke gut zusammenpassen und wie eine Partnerschaft Mehrwert für beide Seiten schaffen kann. Beziehe dich auf spezifische Aspekte der Marke, die mit deinen Werten übereinstimmen, und zeige auf, wie deine Inhalte diese Werte widerspiegeln. Sei ehrlich darüber, was du dir von der Partnerschaft erhoffst und was du bieten kannst. Vergiss nicht, deine Erfolge und die Stärke deiner Community hervorzuheben. Zeige auf, wie deine authentische Verbindung zu deinen Followern die Marke unterstützen kann.

If you're truly passionate and interested in working with a brand that shares the same values, you're not going to try to connect with them through generic avenues. You are going to spend quality time understanding them and showcasing how working together will be beneficial to all parties involved! Many influencer marketers and the creators they work with want to connect with brands simply because they "like the product," or "always use their stuff," but brands are interested in WAY more than just getting influencers to rep their logos. Dig in, read their about pages, find their backstory, and then really find out if there's amazing alignment in what you are doing. That's when the real pitch begins!

As a content and branding manager, I customize my pitch for each brand, highlighting how our values align and how my influencer strategy can boost their goals. The key? Showcasing my value proposition, syncing my groove with theirs, and dropping proof bombs with past wins. Finish strong with a clear call to action, inviting them for a chat to turn those brand crushes into power collaborations!

Once there is an alignment of values, try to understand who the brand is trying to talk to and what is it trying to say! As an influencer you’ll have to talk to the similar audience set and convey the same message. Your method may vary basis your tone and style but the core proposition needs to be communicated. If there is a high overlap in audience set then your chances would be higher if you highlight the same to the brand itself!

A sure fire way to pitch to brands is creating a video showcasing their product/service and explain why you love it and why your audience will love it too. Doing this will put you miles ahead of other creators trying to pitch the same brand. Additionally, collect reviews from your past brand collabs and community to build trust and social proof.

Forge authentic influencer-brand partnerships by aligning with brands that share your values. Define your principles clearly and showcase them in your content. Engage in meaningful conversations with potential collaborators and conduct thorough research on their values. Be transparent in communication, compile a portfolio of values-aligned collaborations, and network within your niche. Flexibility and long-term compatibility are key; prioritize enduring relationships that contribute to the authenticity of your influencer brand.

Ek din, ek influencer ne apne audience ke saath moolyon(Value) ki journey shuru ki. Usne apne content mein apne vichar ko seamlessly integrate kiya aur aise brands ko chuna jo uske vicharon ko samajhte the. Collaboration mein, dono ne apne Value ko maintain kiya aur regular feedback se content ko enhance kiya. AI aur Software ki madad se insights gather kiye, ensuring ki woh hamesha relevant aur impactful rahein. Is kahani se humein yeh sikhne ko milta hai ki constant evaluation, feedback, aur technology ka sahi istemal, influencer marketing ko aur bhi powerful bana sakta hai.

Nêgo Bispo, lavrador, poeta, escritor, professor e ativista político, em 2020, ao escrever uma carta - que depois virou a base fundante do livro "A terra quer, a terra dá" (Ubu Editora, 2023), a uma organização política e civil internacional, destacou algumas lições como "nossas trajetórias sustentam nossos discursos"; "às vezes precisamos nos unir às pessoas ruins, porque as boas já tem donos"; "não confunda ajuda com troca"; e "plante o que precisar e a terra lhe dará o que você merecer". Essas lições têm algumas coisas em comum e a principal delas é a que destaca que nossa trajetória e nossos discursos são pautados pela nossa responsabilidade sobre aquilo que falamos, fazemos e como sustentamos isso. É sobre responsabilidade!

Starting by clearly defining our own values and brand identity, by researching potential brand partners thoroughly to understand their values, mission, and audience. By Communicating our values openly on platforms, showcasing alignment with brands we admire. Actively engage with brands on social media, attend relevant events, and reach out through professional networks to express interest in collaboration. When approached by brands, ask about their values and mission to ensure compatibility before entering into any partnerships.

Make sure you look up Glassdoor reviews and other review sites to see how the brand internally lives by it's external values. Sometimes what you think they value is not how they actually action their values.

One effective approach is to proactively communicate your values and brand mission through your content. By consistently showcasing your values, you can naturally attract brands that appreciate and identify with your message. Additionally, engaging in conversations with your audience about important social or ethical topics can further demonstrate your commitment to specific values, attracting brands that prioritize similar causes.