How can you write personalized sales emails that don't sound generic?

1 Know your audience

Before you write any email, you need to research your prospect and understand their pain points, goals, and interests. Use tools like LinkedIn, Google, or their company website to find relevant information that you can use to tailor your message. For example, you can mention a recent achievement, a common connection, or a shared hobby. This shows that you care about them as a person and not just a potential customer.

2 Write a catchy subject line

Your subject line is the first thing your prospect sees, and it determines whether they open your email or not. Therefore, you need to make it compelling and relevant. Avoid generic and vague subject lines like "Follow up" or "Opportunity for you". Instead, use specific and personalized subject lines that capture your prospect's attention and curiosity. For example, you can use a question, a benefit, a compliment, or a reference to something they care about.

3 Use the AIDA formula

AIDA, which stands for Attention, Interest, Desire, and Action, is a powerful formula to structure your email and guide prospects through the stages of persuasion. To apply it, begin with a personalized and friendly greeting and a hook that relates to their situation or problem. Then, explain how your product or service can help them solve their problem or achieve their goal. Use facts, benefits, and social proof to back up your claims. Create a sense of urgency and scarcity by using words like "now", "today", "limited", or "exclusive". Finally, end with a clear and specific call to action that tells your prospect what to do next - such as replying, booking a meeting, or signing up for a demo.

4 Keep it short and simple

Your prospect is busy and has a short attention span. So don't waste their time with long and complex emails. Keep your email short and simple, preferably no more than four sentences. Use clear and concise language, avoid jargon and fluff, and break up your text into short paragraphs. Use bullet points or numbered lists to highlight key points or benefits. And use white space and formatting to make your email easy to read and scan.

5 Proofread and test

Before you hit send, make sure you proofread and test your email. Check for spelling, grammar, and punctuation errors. Use tools like Grammarly or Hemingway to improve your writing quality and readability. Test your email on different devices and platforms to ensure it looks good and works well. And use tools like Mailchimp or HubSpot to track and measure your email performance and optimize your results.

By following these tips, you can write personalized sales emails that don't sound generic and that resonate with your prospects. You can increase your open rates, response rates, and conversion rates, and ultimately grow your sales pipeline and revenue.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?