How do product reviews boost your SEO ranking and traffic?

Detailed independent reviews is unique content for your site that talks about your brand and product/service which helps build relevance against keywords that matter to your customers. Also review snippets that appear in SERPs will drive more click through and traffic to your website which we know is an indirect factor of quality for Google.

Reviews are often the unsung heroes of online marketplaces. They have a profound impact on search engine rankings. • Search engines value unique and fresh content. Since reviews are written by customers, they provide a constant influx of authentic and unique content, bolstering SEO efforts. • Reviews often contain long-tail keywords related products, which prospective customers may use during their search. Long-tail keywords have a lower search volume, but higher conversion value, giving an edge in terms of SEO. • High star ratings displayed on search results can improve CTR, which indirectly impacts SEO. • Reviews encourage customer interaction, leading to increased dwell time. Search engines interpret this as valuable offering

Way back when I first started out with my first blog, before SEO was "a thing," product reviews drove people to the site. Not what I was talking about besides the review. As SEO matured my posts that always drew ranks were product reviews. This enhanced my clickthrough rate as the products I reviewed were always in the same theme for the blog. I didn't review wallpaper in gardening blog. This is "on the ground" data that bore out in all of my reports. I highly recommend doing it to increase ranking and visibility.

Product reviews do not boost rankings but can indirectly improve traffic when they appear in your webpage’s rich results. Also, a company is more likely to appear in Google’s Local Pack (i.e. the map at the top of the page when you search for local businesses) if their reviews contain a user’s search term. Some people claim review sentiment is a ranking factor. This has been denied by Gary Illyes.

Product reviews expand the depth of content available for each of your products. This can help boost rankings for your primary search themes, as well as secondary search themes that wouldn't be worth your time to directly optimize for. A good way to look at this is in terms of contextual relevancy. Let's say you have a product page with 1,000 words about your product. This gives search engines great context to understand your product and long-tail queries that your product might be a good result for. But what if you add a thousand product reviews, equating to 3,000 more words of information about your product? Search engines now have 4x more content to analyze in order to determine the types of queries your product is most relevant for.

It's very important because of the potential keywords you can discover in reviews. There are tools which you could use to download the reviews on Amazon, and get the idea of new keywords that you could incorporate this way in your front end listing, which you never thought of.

Product reviews can improve your keyword relevance if the review appears as text on your product page and contains a user’s search term. However, its appearance in your text matters little if the search term is different from the keywords your page is primarily optimized around. An area where keyword use can notably help with relevance is in your Local Pack business reviews. You’ll be more likely to appear in Local Pack search results if a user review contains the term being searched.

By properly setting up product reviews along with review schema, Google will display review ratings under your pages in organic search, which attract more attention and add social proof, which ultimately leads to higher click-through rates.

It’s also a great feedback loop. If you pay attention you can learn how to optimize the store by adding or removing features & friction points. This demonstrates that you’re listening and that you don’t take the customer’s business for granted.

The more, the merrier! The more positive reviews you have, the more will trust your brand and will never question the quality of the products you are selling.

Product reviews are a key component of SEO because they factor in every search algorithm; Google and 3rd Party Marketplaces like Amazon, Walmart, Newegg, eBay and Target. Quality and quantity of reviews also matter because search engines take that into consideration. For example, on certain 3P channels, products start getting a boost only once 8-10 positive reviews have been collected. There are ways to share reviews across channel through syndication and those are really helpful when you are launching an existing product on a new channel.

Google's algorithm considers over 200 factors when ranking websites. While it does not disclose all these factors, it's clear that user-generated content (UGC), such as reviews, plays a significant role. Reviews contribute to Google’s E-A-T (Expertise, Authority, and Trustworthiness) guidelines, a vital aspect of the algorithm. A high volume of positive reviews shows Google that your site is a trusted and authoritative source, which can significantly boost your search engine ranking. Schema markup is another crucial factor. It allows Google to display rich results like star ratings, enhancing the visibility of your ecommerce website on search engine result pages (SERPs). This boosts your CTR, contributing positively to your SEO.

Work with independent review platforms like TrustPilot, Yotpo and Feefo that can make reviews work harder for you by incorporating in smart ways across your marketing channels (website, search and social campaigns etc)

• The more reviews you have, the more content there is for Google to index. Implementing a post-purchase email asking for a review or offering incentives for reviews can be effective strategies. • Interacting with customers who have left reviews can promote further engagement and enhance customer relationships. Additionally, Google's algorithm favors businesses that interact with their customers. • Implementing schema markup helps Google understand your content better and present it more attractively in SERPs, leading to higher click-through rates. • Reviews should be easy for visitors and search engine crawlers to find. Placing them prominently on product pages and including them in XML sitemaps can help.

There are a couple ways to optimize your product review for SEO: • Encourage users to submit reviews for your Google local business listing that include your desired keyword. • Embed review structured data in the backend of your product page. This will encourage Google to include a review rich result to your SERP.

Google Search Console is best for this. Once you have the schema in place, you should start seeing the Review snippets link in the sidebar under Enhancements > Review snippets.

Amazon introduced Global reviews 2 years ago, which means that if you launch a product on a new global marketplace, you will have reviews all summed up together from all the marketplaces you are already selling this product on. This is great thing, because we all know how hard it is to gather those first reviews, when you launch a product on a new marketplace.

Google recently released a new Reviews Update which leans heavily on signals of experience. The new documentation encourages publishers to demonstrate evidence of experience, such as: -Visual evidence -Audio evidence -Links to evidence of experience -Quantitative measurements These experiences should ideally show evidence that the product has been handled, tested, used and measured.

Product reviews are crucial for new product launches but how do you generate reviews for a product that is not live? Companies like Bazaarvoice and many others offer sampling services that can be leveraged to collect reviews through their network of trusted consumers. These companies also offer syndication services that enable you to share reviews for the same product across multiple sites.