How do you align airline data analytics with your vision?

1 Define your vision

The first step to align your data analytics with your vision is to clearly define what your vision is. What are your core values, mission, and objectives as an airline? What are your competitive advantages and differentiators? What are your customer segments and needs? Your vision should be specific, measurable, achievable, relevant, and time-bound, and it should guide your decision-making and actions.

2 Identify your data sources and metrics

The next step is to identify what data sources and metrics you need to monitor and measure your progress towards your vision. Data sources can include internal systems, such as reservation, revenue management, operations, and customer service, as well as external sources, such as market research, social media, and industry benchmarks. Metrics can include key performance indicators (KPIs), such as load factor, yield, on-time performance, customer satisfaction, and profitability, as well as other relevant indicators, such as market share, loyalty, and innovation.

3 Analyze your data and generate insights

The third step is to analyze your data and generate insights that can help you improve your performance and achieve your vision. Data analysis can involve various methods, such as descriptive, diagnostic, predictive, and prescriptive analytics, depending on your objectives and questions. Data analysis can also involve various tools, such as dashboards, reports, visualizations, and models, depending on your preferences and capabilities. The goal of data analysis is to find patterns, trends, anomalies, correlations, and causations that can inform your actions and strategies.

4 Communicate your data and insights

The fourth step is to communicate your data and insights to your stakeholders, such as employees, customers, partners, and investors. Communication is essential to ensure that your data and insights are understood, trusted, and acted upon. Communication can involve various channels, such as meetings, presentations, newsletters, and social media, depending on your audience and purpose. Communication can also involve various techniques, such as storytelling, framing, and visualization, depending on your message and impact.

5 Implement your data-driven actions and strategies

The fifth step is to implement your data-driven actions and strategies that can help you achieve your vision. Implementation is the most critical and challenging step, as it requires alignment, coordination, and execution across your organization. Implementation can involve various processes, such as planning, budgeting, resourcing, monitoring, and evaluating, depending on your scope and scale. Implementation can also involve various factors, such as culture, leadership, and change management, depending on your readiness and resistance.