How do you balance short-term revenue goals with long-term client relationship building in account planning?
Balancing short-term revenue goals with long-term client relationship building in account planning is a delicate dance that requires strategic finesse. You need to hit financial targets to keep the business thriving, but if you focus solely on immediate gains, you might jeopardize the trust and loyalty that are the bedrock of enduring partnerships. This balancing act is about understanding the value of both and knowing when to prioritize one over the other, ensuring that your clients feel valued and your business remains profitable.