How do you build a talent community that reflects your employer brand?

A talent community is a network of potential candidates who are interested in your company and its culture, values, and opportunities. It can help you attract, engage, and retain top talent, as well as reduce hiring costs and time. But how do you create a talent community that showcases your employer brand and resonates with your target audience? Here are some best practices to follow.

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1 Define your goals and metrics

Before you start building your talent community, you need to have a clear vision of what you want to achieve and how you will measure your success. Do you want to increase your talent pipeline, improve your quality of hire, or boost your employee referrals? How will you track and analyze your talent community's engagement, retention, and conversion rates? Having specified realistic goals and metrics will help you align your talent community strategy with your business objectives and evaluate your progress.

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Dan Schawbel

LinkedIn Top Voice, New York Times Bestselling Author, Managing Partner of Workplace Intelligence, Led 80+ Workplace Research Studies
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To build a talent community that reflects your employer brand, it's important to define your goals and metrics. Start by identifying the types of candidates you want to attract and engage with, and what you hope to achieve by building a talent community. Consider metrics such as the number of engaged candidates, the quality of candidates, and the conversion rate from community members to applicants. Having clear goals and metrics in mind will help you measure the success of your talent community and make adjustments as needed.

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2 Know your audience and segment your community

Not all talent community members are the same. They have different backgrounds, skills, preferences, and expectations. To effectively communicate and connect with them, you need to understand who they are and what they are looking for. You can use various tools and methods, such as surveys, interviews, personas, and analytics, to gather and analyze data about your talent community members. Based on this information, you can segment your community into different groups, such as active or passive candidates, industry or function, location or experience level, and so on. This will help you tailor your content, messages, and offers to each segment and increase your relevance and appeal.

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Dan Schawbel

LinkedIn Top Voice, New York Times Bestselling Author, Managing Partner of Workplace Intelligence, Led 80+ Workplace Research Studies
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Figure out the different types of talent you want to attract and the channels they use to engage with your brand. Once you have this information, you can create targeted messaging and content that resonates with each segment of your community. It's also important to regularly collect feedback from your community to ensure you're meeting their needs and expectations. By doing so, you can build a strong talent community that is engaged and aligned with your employer brand.

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3 Create and share valuable content

Content is the key to building and maintaining a strong relationship with your talent community. You need to create and share content that is informative, engaging, and authentic, and that showcases your employer brand and culture. For example, you can share stories and testimonials from your employees, insights and tips from your leaders, updates and news from your projects and events, and opportunities and benefits from your careers. You can use various formats and channels, such as blogs, podcasts, videos, newsletters, and social media, to distribute your content and reach your audience. The goal is to provide value and education, not just promotion and recruitment.

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4 Encourage interaction and feedback

A talent community is not a one-way street. You need to encourage interaction and feedback from your members, and respond to their questions and comments. This will help you build trust and rapport, as well as gather insights and suggestions for improvement. You can use various tactics and platforms, such as polls, quizzes, webinars, forums, and live chats, to foster dialogue and engagement. You can also ask for referrals, reviews, and testimonials from your members, and reward them for their participation and contribution.

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5 Nurture and convert your leads

Building a talent community is not enough. You need to nurture and convert your leads into applicants and hires. You also need to have a clear and consistent follow-up strategy, and use various tools and techniques, such as email marketing, CRM, and ATS, to automate and personalize your communication and offers. Monitor and track your leads' behavior and interest, and identify the right time and way to approach them. Lastly, provide them with relevant and compelling reasons to apply and join your company, while making the application process easy and smooth.

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How do you build a talent community that reflects your employer brand?

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2

3

4

5

1 Define your goals and metrics

2 Know your audience and segment your community

3 Create and share valuable content

4 Encourage interaction and feedback

5 Nurture and convert your leads

Recruiting

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How do you build a talent community that reflects your employer brand?

1

2

3

4

5

1 Define your goals and metrics

2 Know your audience and segment your community

3 Create and share valuable content

4 Encourage interaction and feedback

5 Nurture and convert your leads

Recruiting

Rate this article

Thanks for your feedback

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