How do you build trust and rapport with your outreach contacts before pitching your content?

Before reaching out to someone, it's essential to do your homework. Dive into information about the person or company you're connecting with. Learn about their interests, work, and preferences.

To build trust and rapport before pitching, focus first on genuine connections. In my experience, it's about adding value before asking for anything. Engage with their content, understand their needs, and show you're not just another sales pitch. Personalize your approach, be authentic, and demonstrate your expertise subtly. By prioritizing relationships over transactions, you lay a foundation of trust. This approach not only paves the way for successful pitches but also fosters long-term partnerships.

La venta en frío cada vez está más desfasada, ha pasado a mejor vida. Cuando me envían mensajes privados o emails intentando venderme algo que ni quiero ni necesito, me provoca rechazo y pienso que es una gran oportunidad perdida para esas personas. Te animo a que te acerques a las personas de manera generosa y genuina y sin ser invasivo. Puedes enviarles un recurso que no necesite suscripción pero que crees que puede ayudar, el acceso a tu podcast, canal de YouTube o similar e incluso enviarle el link a un post que puede resolver alguno de sus problemas. Dar antes de recibir. Siempre.

When reaching out to others, focus on giving before you ask for anything in return. Instead of jumping straight into your pitch, find ways to provide value to them. Share helpful resources, offer insights, or contribute to discussions in a meaningful way.

Tal y como yo lo veo, la mejor forma de acercarse a las personas es siendo como eres, sin crearte un personaje o queriendo copiar al gurú de turno. Muestra tu personalidad sin miedo, escribe como hablarías y sé respetuoso siempre.

When connecting with others, remember to be human and friendly in your approach. Instead of adopting a strictly professional tone, infuse your communication with warmth and approachability.

No one wants a cold outreach email! (Especially if you do it when meeting someone in person!) Be real. There's no need to be nervous about your ask, but you can also express yourself, be friendly, talk about where you're coming from, and bounce ideas back and forth to make this a fully engaged convo. It's all business, but that doesn't mean it's as black and white as a boring suit.

Before you reach out to someone on LinkedIn, comment on their posts for at least a couple of weeks (or longer, if they don't post often). Only when you're sure they'll recognize your name, send them a DM. It takes more effort than traditional cold outreach, but you are much more likely to be accepted that way.

Take advantage of social media platforms to engage with your contacts. Follow them on platforms like Twitter, LinkedIn, or Instagram, and actively interact with their content.

Cada vez que creamos contenido, es más que recomendable ponerle intencionalidad y definir si ese contenido lo queremos usar para establecer confianza o generar autoridad. Piensa que, la suma de ambas, confianza y autoridad, será la que nos de credibilidad. Y ojo que la credibilidad y la reputación se consiguen con el tiempo, pero se pueden perder en un momento. Te invito que compartas aquello en lo que eres especialista, pero siempre con tu tono y tu voz, sin copiar ni imitar a nadie.

Demonstrate your expertise and authority in your field to establish credibility with your contacts. Share relevant achievements, experiences, or notable collaborations that showcase your competence.

On LinkedIn, for example, it's super easy, as a person's profile is all about credibility and authority. Too bad that many SDR and bizdevs don't use this amazing potential and reach out to people from near-empty profiles 🤷♀️

Optimize your LinkedIn profile with revenant photo, testimonials, skills, and detailed job information, including quantifiable achievements. Numbers add credibility, such as expanding projects to X$ or growing MAU to Y$ etc.

After your initial outreach, it's crucial to follow up and follow through consistently. Give your contacts some time to respond, but if you haven't heard back within a reasonable timeframe, send a friendly follow-up message.

If you can, meet people in person at offline events. It may be uncomfortable for introverts, but no pleasant online communication compares to 15 min of actual face-to-face talk at a conference or meetup. And afterward, contacting people who attended the same event is much easier! Amplifying online with offline and vice versa is excellent.