Last updated on Sep 7, 2024

How do you conduct a competitive gap analysis and identify opportunities for improvement?

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A competitive gap analysis is a systematic process of comparing your product with your competitors' products in terms of features, benefits, prices, and market positions. It helps you identify your strengths and weaknesses, as well as the opportunities and threats in your market. A competitive gap analysis can help you improve your product strategy by informing your decisions on product development, positioning, pricing, and marketing. In this article, you will learn how to conduct a competitive gap analysis and identify opportunities for improvement in four steps.

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