How do you create a referral program that motivates temp workers to recommend your agency?

2 Offer attractive and timely incentives

One of the main drivers of referrals is the reward that your temp workers receive for bringing in new talent. You need to offer incentives that are appealing, relevant, and fair to your referrers and their referrals. Depending on your budget and preferences, you can choose from different types of rewards, such as cash, gift cards, vouchers, or bonuses. You can also vary the amount or frequency of the reward based on the difficulty or urgency of the role, the quality or tenure of the referral, or the number of referrals made. Whatever you choose, make sure to deliver the reward promptly and transparently, and to communicate it clearly to your temp workers.

3 Make it easy and fun to refer

Another key factor that influences referrals is the ease and enjoyment of the process. You want to make it as simple and convenient as possible for your temp workers to refer their contacts to your agency. You can do this by providing them with multiple channels and tools to share your job openings, such as email, social media, text message, or a dedicated referral platform. You can also make it fun and engaging by gamifying the process, creating leaderboards, competitions, or recognition programs. The more you facilitate and incentivize referrals, the more likely your temp workers will participate and spread the word.

4 Provide feedback and support

A third element that affects referrals is the feedback and support that your temp workers receive from you. You want to keep them informed and involved throughout the referral journey, from the moment they submit a referral to the moment their referral is hired or rejected. You can do this by sending them regular updates, acknowledgements, and thank-you notes, as well as asking them for feedback or suggestions. You can also provide them with support and guidance on how to refer effectively, such as providing them with referral scripts, tips, or testimonials. The more you communicate and appreciate your temp workers, the more they will trust and value your agency.