How do you present your event planning work to clients?

1 Know your audience

Before you prepare your presentation, you need to understand who you are presenting to and what they expect from you. Are they looking for a detailed proposal, a creative concept, or a comprehensive report? What are their goals, preferences, and pain points? How familiar are they with your work and the event industry? Knowing your audience will help you tailor your presentation to their needs and interests, and avoid unnecessary or irrelevant information.

2 Choose the right format

Depending on the type and purpose of your presentation, you may choose different formats to showcase your event planning work. For example, you may use a slide deck, a video, a portfolio, or a live demo. Each format has its own advantages and disadvantages, so you need to consider factors such as the time available, the audience size, the level of interaction, and the technical requirements. Choose the format that best suits your message, your style, and your audience.

3 Highlight your value

One of the main goals of presenting your event planning work is to demonstrate your value to your clients. You want to show them how you can help them achieve their objectives, solve their problems, and exceed their expectations. To do that, you need to highlight your strengths, skills, and experience, as well as your unique selling proposition. You also need to provide evidence of your success, such as testimonials, feedback, metrics, or awards. Make sure you focus on the benefits and outcomes of your work, not just the features and processes.

4 Tell a story

Another way to make your presentation more memorable and persuasive is to tell a story. A story can help you connect with your audience emotionally, create a narrative arc, and illustrate your points with examples. You can use storytelling techniques such as setting the scene, introducing the characters, building the conflict, resolving the challenge, and delivering the takeaway. You can also use visual aids, such as photos, videos, or graphics, to enhance your story and make it more vivid.

5 Engage your audience

Finally, you want to make sure that your presentation is not a one-way communication, but a dialogue with your audience. You want to engage them throughout the presentation, and invite them to ask questions, share feedback, or express opinions. You can use different strategies to encourage interaction, such as asking open-ended questions, conducting polls or surveys, using humor or anecdotes, or giving examples that relate to their situation. You can also follow up with them after the presentation, and thank them for their attention and participation.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?