How do you segment your target market?

1 Demographic segmentation

Demographic segmentation is based on the observable and measurable attributes of your target market, such as age, gender, income, education, occupation, family size, marital status, and so on. These factors can influence how your clients perceive, value, and use your services. For example, you might segment your market by age groups and offer different types of services or packages for each group, such as preventive care for young adults, restorative care for middle-aged adults, and cosmetic care for older adults.

2 Geographic segmentation

Geographic segmentation is based on the location of your target market, such as country, region, state, city, zip code, neighborhood, or even street. This can help you identify the specific needs, preferences, and opportunities of your clients based on their physical environment, culture, climate, and accessibility. For example, you might segment your market by zip code and focus your marketing efforts on the areas where you have the most potential clients, or where you face less competition from other practices.

3 Psychographic segmentation

Psychographic segmentation is based on the psychological and behavioral aspects of your target market, such as personality, lifestyle, values, attitudes, interests, hobbies, and opinions. These factors can influence how your clients feel, think, and act in relation to your services. For example, you might segment your market by lifestyle and offer different types of services or messages for each lifestyle, such as convenience-oriented services for busy professionals, wellness-oriented services for health-conscious individuals, or luxury-oriented services for affluent clients.

4 Behavioral segmentation

Behavioral segmentation is based on the actions and responses of your target market, such as their usage rate, loyalty level, purchase frequency, purchase occasion, benefits sought, and readiness to buy. These factors can indicate how your clients behave and relate to your services. For example, you might segment your market by loyalty level and offer different types of incentives or rewards for each level, such as discounts for new clients, referrals for regular clients, or freebies for loyal clients.

Segmenting your target market can help you create more effective and efficient practice management marketing strategies that match the needs and wants of your clients. However, segmentation is not a one-time process. You need to constantly monitor and evaluate your segments and adjust your strategies accordingly to keep up with the changing market conditions and customer expectations.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?