Once you have completed your testing sessions, it is important to analyze and report your results. This includes cleaning and organizing your data, removing any irrelevant, incomplete, or inaccurate information and categorizing and labeling the data according to your metrics and indicators. It is also necessary to utilize various methods and tools to examine and understand the data, such as descriptive, inferential, or exploratory statistics, qualitative or quantitative analysis, or visualization techniques. After this, you should present and share the results with your team, stakeholders, or audience in a clear and concise way using reports, presentations, dashboards, infographics, etc. Additionally, it is essential to highlight the key findings, implications, and recommendations of the testing while providing evidence and examples to back up your claims. Testing creative prototypes is not a one-time activity but a continuous and iterative process that helps you improve innovation outcomes. Therefore, by following these steps you can design and conduct prototype testing in a systematic and effective way.