How do you track social media feedback?

Social media feedback is the response you get from your audience on your posts, stories, videos, and other content. It can include likes, comments, shares, views, reactions, ratings, reviews, and direct messages. Tracking social media feedback is important for measuring your social media performance, understanding your audience's preferences and pain points, and improving your content strategy. In this article, you will learn how to track social media feedback using four steps: setting goals, choosing metrics, using tools, and analyzing results.

1 Set goals

Before you start tracking social media feedback, you need to have clear and specific goals for your social media strategy. What do you want to achieve with your content? Who are you trying to reach and engage? How do you want to influence their behavior or perception? Your goals should be SMART: specific, measurable, achievable, relevant, and time-bound. For example, your goal could be to increase brand awareness by 20% among millennials in the next quarter.

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2 Choose metrics

Once you have your goals, you need to choose the metrics that will help you measure your social media feedback. Metrics are the quantitative indicators that show how well you are achieving your goals; these may include reach (the number of people who see your content), engagement (the number of interactions your content generates), sentiment (the tone and emotion of the feedback you receive), influence (the impact your content has on your audience's actions or opinions) and conversion (the number of leads or customers you generate from your content). By tracking these metrics, you will be able to gain valuable insights into how successful your social media strategy is.

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3 Use tools

To track your social media feedback, you need to use tools that can collect and display your metrics. Popular tools include native analytics, social media management tools, social media listening tools, and web analytics tools. Native analytics provide basic metrics such as impressions, likes, comments, and followers. Social media management tools allow you to manage multiple accounts, schedule posts, monitor mentions, and access advanced metrics. Social media listening tools help you track and analyze what people are saying about your brand or industry. And web analytics tools track website traffic, behavior, and conversions from social media sources.

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Rocky Chancellor

National Advertising and Social Media Strategist
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Having the right tech stack is crucial to your overall social media strategy. While your overall tactics and strategies will be different based on your industry vertical the need to apply your learnings will not. Listening to your audience and keeping track of interest and trends is one of the most valuable investments to your success.

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4 Analyze results

Analyzing your social media feedback is the last step to improving your social media strategy, as it allows you to compare metrics with goals and identify what works and what doesn't. Ask yourself questions such as how content performed on different platforms, formats, and topics, how the audience responded in terms of quantity, quality, and sentiment, and how content contributed to business objectives and ROI. By tracking social media feedback, you can gain valuable insights into performance, audience behavior, and content effectiveness, so that you can adjust your strategy and create more engaging content for your audience.

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Brooke B. Sellas

Top 100 CMA Influencer & Strategist, 2024 | Leading Social Care Consultant | International Speaker | Digital CX | Social Media Listening | Horse Mom
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Areas to analyze that aren't just from social media platform data... 1. Sentiment Analysis: NLP AI analyzes the sentiment of social media mentions related to your brand. 2. Social Listening Tools: Monitor & analyze conversations happening on your social channels (mentions, hashtags & keywords) -- even when you aren't being tagged/mentioned! 3. Surveys & Polls: Social media surveys & polls can help you gather voice of customer data. 4. User-Generated Content (UGC): What are people saying about you without being prompted? 5. Online Reviews and Ratings: Identify common themes, recurring issues, or positive trends. 7. Competitor Analysis: Analyze the feedback your comps get & the way they respond to customer concerns to improve your strategy.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jenny Wood

Global Head of Marketing, brand leader for Salt. Passionate about storytelling, nature, education, and creativity. 🌿💡
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I always tell people when they start measuring or viewing social metrics to always consider the online lurkers as well as participators. I ask people to think about how many times they watch or read a post, and scroll past with no interaction. Many many people don’t participate - so it’s important to not just let engagement numbers direct your thinking. In many cases even without interaction that person will still be impacted by the content and it could persuade them or impact a decision later down the line.

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How do you track social media feedback?

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1 Set goals

2 Choose metrics

3 Use tools

4 Analyze results

5 Here’s what else to consider

Social Media Measurement

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