How do you use social media for global talent analytics?

1 Why social media matters for global talent analytics

Social media platforms such as LinkedIn, Twitter, Facebook, and Instagram have millions of active users across the world, who share their professional and personal information, opinions, and interests online. This means that social media can provide you with valuable data and insights about your current and potential talent pool, such as their skills, preferences, behaviors, and trends. You can use social media to monitor and analyze your employer brand, candidate experience, talent pipeline, and talent retention, as well as benchmark yourself against your competitors and industry standards.

2 How to collect social media data for global talent analytics

There are different ways to collect social media data for global talent analytics, depending on your goals and resources. You can use social media listening tools, such as Hootsuite, Sprout Social, or Brandwatch, to track and measure the online conversations and sentiment about your company, your jobs, and your industry. You can also use social media analytics tools, such as LinkedIn Talent Insights, Twitter Analytics, or Facebook Insights, to access and analyze the demographic, behavioral, and engagement data of your followers, fans, and connections. Additionally, you can use surveys, polls, quizzes, or feedback forms to collect direct feedback from your social media audience.

3 How to analyze social media data for global talent analytics

Once you have collected the social media data, you need to analyze it to extract meaningful and actionable insights for your global talent strategy. You can use different methods and techniques to analyze social media data, such as descriptive, predictive, or prescriptive analytics. Descriptive analytics helps you understand what has happened in the past, such as the number of impressions, clicks, likes, shares, comments, or applications generated by your social media posts. Predictive analytics helps you anticipate what will happen in the future, such as the likelihood of a candidate accepting an offer, or the impact of a social media campaign on your talent pipeline. Prescriptive analytics helps you decide what actions to take to achieve your desired outcomes, such as the optimal time, frequency, and content of your social media posts, or the best channels and messages to reach and engage your target talent segments.

4 How to report social media data for global talent analytics

After you have analyzed the social media data, you need to report it to communicate and demonstrate the results and value of your social media efforts for global talent acquisition and management. You can use different formats and tools to report social media data, such as dashboards, charts, graphs, tables, or narratives. You should align your social media metrics with your business and talent goals, and use relevant and meaningful indicators, such as the quality, quantity, diversity, cost, speed, or satisfaction of your talent outcomes. You should also use storytelling and visualization techniques to make your reports clear, concise, and compelling for your stakeholders and decision-makers.

5 How to improve social media data for global talent analytics

Finally, you need to use the social media data and insights to improve your global talent strategy and performance. You can use the social media data and insights to identify and address the gaps, challenges, and opportunities in your talent processes, such as your employer branding, candidate sourcing, talent engagement, talent assessment, talent selection, talent onboarding, and talent retention. You can also use the social media data and insights to test and optimize your social media tactics, such as your content strategy, posting schedule, targeting criteria, or call to action. Moreover, you can use the social media data and insights to innovate and experiment with new and creative ways to attract and retain global talent, such as gamification, video, or live streaming.

Social media is a powerful and versatile tool for global talent analytics, as it can help you collect, analyze, report, and improve data and insights about your current and potential talent pool. By using social media for global talent analytics, you can optimize your global talent strategy and performance, and gain a competitive edge in the global talent market.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?