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How do you use Web 2.0 to promote web accessibility?

Web accessibility is the practice of making websites and online content accessible and usable for people with disabilities, such as vision, hearing, motor, or cognitive impairments. Web accessibility is not only a legal and ethical obligation, but also a way to reach a wider and more diverse audience, enhance user experience, and improve social inclusion. However, many web developers and designers still face challenges and barriers to implement web accessibility standards and best practices.

How can you use Web 2.0 tools and platforms to promote web accessibility awareness and advocacy? Here are some ideas and examples.

1 Use blogs and podcasts

Blogs and podcasts are popular and effective ways to share your knowledge, insights, and opinions on web accessibility topics. You can use them to educate yourself and others about the benefits, principles, and guidelines of web accessibility, as well as the common issues and solutions. You can also use them to showcase your own accessible web projects, or review and critique other websites for their accessibility performance. By creating and distributing engaging and informative content, you can build your credibility and authority, as well as spark conversations and feedback from your audience.

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The best blog is an evergreen blog. You are a business and not a professional news website, people want to hear from you and your unique perspective. Your users want accurate answers to questions and quick solutions to their pain. One example is a tax lawyer. If you had a competition for a less interesting subject, I'm not sure you could find one. But I created a blog that got nearly 10,000 visits per month and got the business scads of new clients by writing gut wrenching emotionally driven stories. Your blog is a chance to informally connect with them and show your human side. This is not written by a computer, but by a real person with many years of writing information that gives people answers to their troubling questions.

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2 Use social media and hashtags

Social media and hashtags are powerful tools to spread the word and raise awareness about web accessibility. Use them to share your blog posts, podcasts, or other resources, as well as to follow and join relevant groups, communities, and influencers. When you participate in or initiate campaigns, events, or challenges that promote web accessibility, such as Global Accessibility Awareness Day (GAAD), Web Accessibility Challenge (WAC), or #a11y (short for accessibility), be sure to share your experiences. Using social media and hashtags can help you reach a wider and more diverse audience, as well as interact and network with other web accessibility advocates and enthusiasts.

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3 Use online courses and webinars

Online courses and webinars are great ways to learn and teach about web accessibility. You can use them to enhance your skills and knowledge, as well as to share your expertise and experience with others. You can find or create online courses and webinars that cover various aspects of web accessibility, such as the Web Content Accessibility Guidelines (WCAG), the Accessible Rich Internet Applications (ARIA), or the Web Accessibility Evaluation Tools (WAVE). By using online courses and webinars, you can improve your competence and confidence, as well as inspire and empower others to adopt web accessibility practices.

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4 Use forums and Q&A sites

Forums and Q&A sites are useful platforms to exchange information and advice on web accessibility. You can use them to ask questions, answer questions, or provide feedback on web accessibility issues and solutions. You can also use them to discover new trends, tools, or resources, as well as to connect and collaborate with other web accessibility experts and practitioners. By using forums and Q&A sites, you can enhance your understanding and problem-solving skills, as well as support and learn from others in the web accessibility community.

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5 Use online tools and resources

Online tools and resources are essential to implement and evaluate web accessibility. You can use them to check your website's accessibility level, identify and fix errors, or generate and embed accessible features. Some examples of online tools and resources are the WAVE Web Accessibility Evaluation Tool, the WebAIM Contrast Checker, the A11Y Project, or the Web Accessibility Initiative (WAI). By using online tools and resources, you can improve your website's accessibility quality, as well as save time and effort.

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6 Use feedback and testing

Feedback and testing are important steps to ensure and enhance web accessibility. Use them to gather user opinions, suggestions, or complaints about your website's accessibility, as well as to measure and monitor your website's accessibility performance. You can also use them to test your website's accessibility with different browsers, devices, or assistive technologies, such as screen readers, magnifiers, or keyboards. By using feedback and testing, you can identify and address any accessibility issues or gaps, as well as optimize your website's accessibility experience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you use Web 2.0 to promote web accessibility?

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1 Use blogs and podcasts

2 Use social media and hashtags

3 Use online courses and webinars

4 Use forums and Q&A sites

5 Use online tools and resources

6 Use feedback and testing

7 Here’s what else to consider

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