How do you use your PR and branding contacts to benefit each other?

1 Identify common goals

The first step to using your PR and branding contacts to benefit each other is to identify what you have in common. What are your shared values, interests, and objectives? How can you align your messages and strategies to support each other's goals? For example, if you represent a nonprofit organization and you have a contact at a local newspaper, you can pitch them stories that highlight your impact and also showcase their social responsibility. Or if you work for a tech company and you have a contact at a podcast, you can offer them exclusive insights and interviews that also promote your brand awareness.

2 Offer value and reciprocity

The second step to using your PR and branding contacts to benefit each other is to offer value and reciprocity. This means that you should not only ask for favors, but also give back and help your contacts achieve their goals. For example, if you want your contact to feature your product or service, you can also offer them a testimonial, a referral, or a discount. Or if you want your contact to invite you to an event or a panel, you can also share their content, endorse their expertise, or introduce them to other relevant contacts.

3 Communicate and follow up

The third step to using your PR and branding contacts to benefit each other is to communicate and follow up. This means that you should keep in touch with your contacts regularly, update them on your progress and achievements, and thank them for their support and cooperation. For example, if your contact published an article or a podcast featuring your brand, you can send them a thank-you note, share their work on your social media, and ask for feedback. Or if your contact helped you secure a speaking opportunity or a partnership, you can send them a report, a gift, or a testimonial.

4 Seek feedback and improvement

The fourth step to using your PR and branding contacts to benefit each other is to seek feedback and improvement. This means that you should always look for ways to enhance your relationship, learn from your experience, and address any challenges or issues. For example, if your contact gave you constructive criticism or suggestions, you can listen to them, implement them, and show them the results. Or if your contact faced a problem or a setback, you can empathize with them, offer them assistance, and show them your support.

5 Explore new opportunities

The fifth step to using your PR and branding contacts to benefit each other is to explore new opportunities. This means that you should always be open to new ideas, projects, and collaborations that can add value to your relationship and your goals. For example, if your contact has a new initiative or a campaign, you can join them, support them, or sponsor them. Or if your contact has a new contact or a resource, you can ask them, connect with them, or use them.

6 Celebrate successes

The sixth and final step to using your PR and branding contacts to benefit each other is to celebrate successes. This means that you should always acknowledge and appreciate the achievements and contributions of your contacts, as well as your own. For example, if your contact won an award or a recognition, you can congratulate them, share their news, or send them a card. Or if your contact helped you reach a milestone or a goal, you can celebrate with them, thank them, or reward them.