How would you approach a situation where traditional sales techniques are no longer yielding results?

Embracing change is essential when traditional sales techniques stop delivering results. For instance, in my last role, our cold-calling strategy started to lose effectiveness. We decided to pivot by embracing digital transformation, shifting our focus to social media and content marketing. We analyzed market trends and realized our target audience was more active on LinkedIn. We revitalized our lead generation process by creating valuable content and engaging directly with prospects on this platform. The hack here is to stay flexible and open to new methods, continually reassessing and adapting your strategies to align with market shifts and customer behaviors. This approach can bring life into your sales efforts and drive better outcomes.

Earlier in my career I was the Senior Account Manager for WalMart. One afternoon I decided to pack up my laptop and notepad when the President of the company came by my office asking me where I was going. I replied "why am I sitting here at my desk waiting for a call. I am going to go work remotely from the WalMart waiting room. Either the buyer will see me as he walks in and out or they ask me to leave." One of my buyers walked by and said "who are you here to see?" I replied "Whichever buyer wants to make the time to see m". He looked at me with a smirk and said "give me a few minutes". I got 30 mins. I left with a six figure order. Sometimes you wait for the call, sometimes you have to create the opportunity.

Change is the only constant in our world, especially in the realm of sales. Traditional sales has been the key to leverage business & it will be. However, at the age of digitization, Business calls a more adaptive and new aged strategy. To achieve the best results, it is essential to leverage modern tools like Google Ads, Meta business ads, and LinkedIn Sales Solutions to get awareness and leads .This will help us to achieve the target & exceeding result too.

I would use my SSP. (Simple Super Powers) 1. Listening to my customer 2. Understanding that not everything in my sales bag meets their needs and be prepared to offer solutions offered by other manufacturers that compliment items I have for sale. Happy category Happy customer. 3.Depending on your category, bring solutions for the category that is easy to execute and make the most $$$. Seems obvious, but pushing too hard, or competition bashing does not a partner make.

Don't confuse "embracing change" with "blindly following trends". The fact that most sales moved from direct mail to email or from face-to-face networking to LinkedIn DMs doesn't mean that "traditional" sales techniques do not work. And guess what! When everyone sends poor quality DMs and "hopes they find you well" you can stand out with a postcard in company mailbox. Embrace innovation and technology but beware, in an auto-generated world personality and individuality will come back like never before!

In today's dynamic market, actively listening can transform your sales approach when traditional techniques fall short. By genuinely understanding your customer's pain points, needs, and aspirations, you can tailor solutions that resonate more deeply. This builds trust, fosters stronger relationships, and uncovers new opportunities that might be missed with standard pitches. Active listening shifts the focus from selling to solving, creating value and driving better outcomes. In essence, it’s the key to evolving your sales strategy in a customer-centric world. #SalesStrategy #ActiveListening #CustomerCentric #SalesExcellence #BusinessGrowth

A escuta ativa é, sem dúvida, uma das ferramentas mais valiosas no arsenal de um profissional de vendas. A prática de ouvir ativamente pode transformar uma abordagem de vendas tradicional em uma experiência personalizada e eficaz, aumentando significativamente as chances de sucesso.

Sim, ter essa consciência é o que trará a resolução, novas visões, feedbacks são sempre válidos, além de fortalecer o elo entre cliente e empresa

Listen Up, Buttercup! Forget the robotic sales pitch; nobody likes being talked at. Instead, channel your inner therapist. Grab a (virtual) coffee with your potential customer and just listen. What are they stressed about? What keeps them up at night? This intel is pure gold, my friend. Once you know their pain points, you can tailor your approach like a bespoke suit, solving their problems and making yourself look like a sales wizard in the process.

Vivo isso a 2 anos onde estou hoje. Estou em uma empresa de 25 anos, a qual entendi que para continuar crescendo precisávamos mudar as embalagens, trazer inovação e mudar o modelo de abordagem aos clientes, tudo isso podemos considerar inovação, pois o cliente enxerga isso como evolução, e isso faz com que você fique sempre em evidência, somado a uma equipe comprometida, o sucesso é uma consequência inevitável.

Je suis toujours à l'affut de nouvelle solution. Récemment, j'ai intégré deux nouvelles solutions innovantes qui ont été games changer dans mon business

I found it helpful when you look for holes and fill them with appropriate and market friendly solutions. What are the new ways? How can I approach prospects when ways are changing every following year? You have to be active and innovative.

L'innovation est essentielle lorsque les méthodes de vente traditionnelle ne marche pas. Trouver une nouvelle manière de communiquer avec le client en vue de découvrir ses besoins semble la meilleure option.

In a world where traditional sales techniques may falter, leveraging technology is key. Utilize CRM systems to personalize outreach, AI analytics for predictive insights, and social selling on platforms like LinkedIn to build genuine connections. Incorporate marketing automation to nurture leads and use data analytics to refine strategies. Virtual demos and webinars can engage prospects remotely. By embracing technology, you can adapt and thrive in a dynamic sales landscape. #SalesTech #CRM #AI #SocialSelling #MarketingAutomation #DataAnalytics #VirtualEngagement #SalesStrategy

La technologie est au cœur de mon entreprise. J'en ai besoin pour : - le suivi des clients - le closing des clients - l'identification des prospects - le premier contact avec mes prospects - ...

Don't rely on generic presentations. Leverage CRM data and customer analytics to personalize your approach. Tailor your message to specific client needs and pain points.

Embrace the Robot Overlords Okay, maybe not overlords, but technology is your friend. CRM systems, social media, even AI-powered chatbots can do the heavy lifting for you, freeing you up to focus on building relationships and closing those sweet, sweet deals. So ditch the Rolodex and embrace the digital age; your future sales self will thank you.

É inevitável o entrosamento com a tecnologia; e usar ela a como sua aliada é a forma mais eficaz de otimizar o tempo. Tanto para serviços oferecidos, como para trabalhos e demandas do dia a dia. Acredito que a otimização da tecnologia em produtos e serviços abrirá espaço para que possamos executar de forma mais humana as atividades, demandando menos tempo com burocracias e aumentando o tempo saudável de convivência.

O treinamento além de atualizar a equipe permite que eles não percam a constância, porque sempre estaremos dando armas e ferramentas novas ou atualizadas para que eles possam sair e aplicar junto aos seus clientes. E com isso os tornamos referência e bons no que fazem.

Treinar a equipe faz com que eles não tenham medo de oferecer o produto ao cliente, além de saber identificar a melhor oportunidade e condição. Treinamento contínuo leva as melhores oportunidades.

I remember transitioning to a new operating system while working at a financial institution. Despite the training, the actual operation differed slightly from the test runs. We quickly adopted a collaborative approach to optimize the new system. It's crucial to leverage insights from colleagues and peers in other branches or countries who have faced challenges where traditional techniques falter.

Never Stop Learning Remember that old dog who can't learn new tricks? Don't be that dog. The sales world is constantly evolving, and if you're not keeping up, you're going to get left behind. Attend conferences, read books, listen to podcasts, and network with other sales pros. Who knows, you might even learn a few new dance moves at the company holiday party.

Estar un paso adelante salir de lo ordinario para ser EXTRAORDINARIO. Vivimos en constantes cambios que necesitamos estar equipado con las ultimas habilidades y conocimientos.

Networking widely can transform your sales strategy by opening doors to new opportunities and insights. When traditional techniques falter, leveraging a broad network allows you to: Gain Referrals: Trusted connections can introduce you to potential clients. Access Diverse Insights: Learn innovative approaches and industry trends from peers. Collaborate on Solutions: Partner with others to co-create value and unique offerings. Build Credibility: Establish yourself as a thought leader through shared knowledge and expertise. Embrace networking to rejuvenate your sales approach and drive success in evolving markets. #Networking #SalesStrategy #BusinessDevelopment #Innovation #Collaboration #LinkedInTips

Building a wide and strong network can transform your sales journey to the best. Tbis can open new dooes for you, meet new people, benefit and give benefits. Build friendships cause friendships will last as long as you and your connections have the same benefit.

Move beyond individual interactions. Cultivate online communities around your brand. Encourage customer testimonials and case studies to showcase the social proof of your product's success.

Networking widely can improve sales in an organisation, meeting the right person, getting the right contacts, maintaining friendship can actually boost sales.

Honestly tho, but if you truly understand the value that security can provide you. You have to understand what you are selling. You are selling an intangible good that most people will hope to never use, but when you do need it, it can pay off, if you are educated and understand the type of policy you have and or have a trustworthy, knowledge agent that will guide you along the process. It's all about timing and follow-ups. Nobody wants to talk about it until their renewal comes up. It's really hard to sell people when your prices suck. But if you can build a good enough relationship with people they will buy from you anyway, unless the price is really outrageous.

One of the biggest mindset shifts i’d urge all sellers to think about is a simple one. It’s a buying cycle, not a sales cycle Design the buying experience for your key buyers and champions, learn to sell WITH them and not to them. And watch what happens!

The science and psychology of buying is timeless and is compelled to act if the scarcity and/or abundance trigger is compelling enough… if it is, the you will always have a compelling emotion and the opportunity to anchor these desired outcomes to a date.. our job is to present a compelling enough emotional trigger in which to stimulate a response… then resist the temptation to sell, just help them buy. Triggers take people from an unconscious/subconscious state as well as a conscious state to act.. if there is no action, then it’s not compelling enough. Just because it’s not compelling now doesn’t mean to say it won’t be in the future either.. stop selling, help people buy by solving real problems.

One thing I have found it helpful is customizing sales pitch and offerings to match the individual needs of each customer. Personalization can create a more engaging and impactful sales experience that resonates with the customer.

One thing I've found helpful is offering a 'No Strings Attached' brainstorming session and bringing forward cross-learning from other clients and industries where similar challenges were overcome. Invite your champion clients to these sessions (considering non-compete!) as a value addition to make them hear directly from these executives than you trying to beat your own drum. Builds confidence, credibility and trust which is long-term and not just for the moment!