How would you navigate challenges when micro-influencers have differing values from your brand?
In the realm of influencer marketing, aligning your brand with the right personalities is crucial. When considering micro-influencers, whose reach is typically narrower but more engaged, it's essential to ensure that their values resonate with your brand's ethos. However, what happens when there's a mismatch? Navigating the challenges of differing values requires tact, strategy, and a clear understanding of both your brand identity and the influencer's impact on your target audience.
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Natalie Saginashvili 🇬🇪🇪🇺Head of Marketing at IBC Group | Building Projects From Scratch | Blockchain | DeFi | Web3 | Tech
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Nathan OlsonInfluence That Converts | Turning Influence on Social & Search into $1M+ in Sales
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AJ Eckstein 🧩Founder @ Creator Match | Matching Brands with LinkedIn Creators | Journalist for Fast Company | LinkedIn Learning…