Start by getting the team on the same page about the core values, like setting the GPS before leaving for a road trip. You can use a ‘brand bible’ for this, which is more than guidelines, it’s a playbook for every scenario. This way, when someone's about to send out a message, they've got a reference that's as clear as day about what's on-brand and what's not. Training is key here. I create a brief 45 minute training for each new team I lead and it’s essential for everyone to learn how to think about their client and customer engagement. This means leadership needs to lead by example, showcasing the values for all to see. So, it's a mix of clear direction, practical tools, and the magic of continuous learning.

Comece promovendo uma cultura de diálogo aberto onde todos possam expressar suas preocupações e opiniões. Realize workshops e treinamentos que conectem diretamente os valores da empresa com as tarefas diárias, mostrando como cada membro contribui para a missão maior. Estabeleça exemplos claros e consistentes de como esses valores se traduzem em ações e decisões reais dentro da empresa. Incentivar feedback contínuo e reconhecer quando os valores são praticados ajuda a manter todos alinhados e engajados.

To align brand messaging despite the team's biases, you need to start by recognizing your own and team's unconscious biases through training and self-reflection. Ask yourself, "Why do I think this way?" and encourage others to asnwer this question to uncover how biases might affect your view of company values. Create a safe space for team members to share their thoughts openly. Honest discussions help everyone work towards a shared perspective. Putting corporate values first, staying self-aware and fostering a supportive environment are key to maintaining a unified brand message despite personal biases.