What are the benefits and challenges of cross-media advertising collaboration or confrontation?

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Cross-media advertising is the practice of using multiple channels and platforms to reach and engage consumers with a consistent message. It can be a powerful way to increase brand awareness, loyalty, and sales, but it also poses some challenges and risks. In this article, we will explore the benefits and challenges of cross-media advertising collaboration or confrontation, and how to conduct effective research on this topic.

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