What are the best content strategy tools for competitive analysis?

Competitive analysis is a vital part of any content strategy. It helps you understand your audience, your competitors, and your opportunities to create and deliver valuable content. But how do you conduct a competitive analysis effectively and efficiently? In this article, we will introduce you to some of the best content strategy tools for competitive analysis that can help you with different aspects of the process, such as keyword research, content audit, content gap analysis, and content performance.

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1 Keyword Research

Keyword research is the process of locating and examining the words and phrases that your target audience uses to search for information, products, or services related to your topic. This research allows you to identify topics and questions that your audience is interested in, the level of competition and demand for each keyword, and the best ways to optimize your content for search engines and users. Some of the top content strategy tools for keyword research include Google Keyword Planner (free and provides monthly search volume and bid prices for Google Ads campaigns), Moz Keyword Explorer (paid and offers keyword suggestions, difficulty scores, opportunity scores, and SERP analysis), and SEMrush Keyword Magic Tool (paid with a comprehensive keyword database, keyword grouping, keyword difficulty, and keyword metrics).

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2 Content Audit

Content audit is the process of evaluating the quality, relevance, and performance of your existing content. This helps you identify the strengths and weaknesses of your content, the gaps and overlaps in your content coverage, and the opportunities and threats for your content strategy. There are several tools for content audit, such as Screaming Frog SEO Spider, Content Analysis Tool (CAT), and ContentWRX Audit. Screaming Frog SEO Spider is a free or paid tool that crawls your website and provides a detailed report on various aspects of your content, such as URLs, titles, meta descriptions, headings, word count, internal and external links. CAT is a paid tool that analyzes your website content and provides insights on readability, SEO, accessibility, sentiment. ContentWRX Audit is a paid tool that assesses your website content based on six dimensions: accuracy, usefulness, findability, polish, engagement, and feedback.

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3 Content Gap Analysis

Content gap analysis is a process of comparing your content with your competitors' content and finding opportunities for improvement. It helps you identify topics and keywords that your competitors are ranking for but you are not, as well as the types and formats of content that your competitors are using but you are not. Additionally, you can discover best practices and trends that your competitors are following but you are not. Ahrefs Content Gap Tool, BuzzSumo Content Analysis Tool, and AnswerThePublic are some of the best content strategy tools for content gap analysis. The former two are paid tools that let you enter up to 10 competitor domains to see the keywords they rank for but you don't, along with their traffic and ranking data. Meanwhile, AnswerThePublic is a free or paid tool that shows you the questions and queries that people ask about any topic, based on Google and Bing autocomplete data.

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4 Content Performance

Content performance is the process of measuring and analyzing the results and impact of your content. It can help you understand how your content is reaching, attracting, and engaging your audience, as well as driving conversions and revenue. Additionally, it can influence your brand awareness and reputation. To get the most out of content performance, you should use some of the best content strategy tools available. For example, Google Analytics is a free tool that tracks and reports on various metrics and dimensions of website traffic. Google Search Console is another free tool that monitors and reports on various aspects of website performance in Google search. Lastly, HubSpot Content Strategy Tool is a paid tool that helps you create and optimize your content for buyer personas, while providing data on content performance such as traffic, leads, customers, and ROI.

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Mrinalini Sachan

Crafting winning content strategies for business growth and brand building | Content Strategist For Health Tech & Deep Tech | Marketing Consultant
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To maximize the utility of Google Analytics for content performance tracking, you must create custom dashboards and reports to track the metrics that matter the most to your business. You can also set customized goals like media downloads and order form submissions to track the impact of your content.

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What are the best content strategy tools for competitive analysis?

1

2

3

4

5

1 Keyword Research

2 Content Audit

3 Content Gap Analysis

4 Content Performance

5 Here’s what else to consider

Content Strategy

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What are the best content strategy tools for competitive analysis?

1

2

3

4

5

1 Keyword Research

2 Content Audit

3 Content Gap Analysis

4 Content Performance

5 Here’s what else to consider

Content Strategy

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