What are the best practices for cross-platform advertising?
Cross-platform advertising is the practice of delivering consistent and coherent messages to your target audience across different channels, such as TV, radio, online, social media, and mobile. It can help you increase your reach, engagement, and conversions, as well as optimize your budget and resources. However, cross-platform advertising also comes with some challenges, such as measuring the impact of each channel, aligning your creative strategy, and managing multiple platforms and partners. In this article, we will share some best practices for cross-platform advertising that can help you overcome these hurdles and achieve your media sales goals.