What are the best practices for influencer marketing on YouTube, Instagram, and TikTok?

1 YouTube: Focus on long-form videos and reviews

YouTube is the largest and most popular video-sharing platform, with over 2 billion monthly active users. It's also a great place to find influencers who can showcase your products or services in-depth, demonstrate how they work, and share their honest opinions. YouTube viewers tend to watch longer videos, so you can leverage this opportunity to provide more value and information to your potential customers. Look for influencers who have a loyal and engaged fan base, a high-quality production style, and a relevant niche for your brand. Collaborate with them on creating videos that align with their audience's interests and expectations, and don't forget to include clear calls to action and links to your website or landing page.

2 Instagram: Focus on visual appeal and stories

Instagram is the ultimate platform for visual storytelling, with over 1 billion monthly active users. It's also a great place to find influencers who can create stunning images and videos that showcase your brand's personality, aesthetics, and benefits. Instagram users tend to scroll through their feeds quickly, so you need to capture their attention with eye-catching and appealing content. Look for influencers who have a high-quality and consistent visual style, a large and active following, and a relevant niche for your brand. Collaborate with them on creating posts and stories that highlight your products or services in a creative and authentic way, and don't forget to use hashtags, stickers, and swipe-up features to drive traffic and engagement.

3 TikTok: Focus on short-form videos and trends

TikTok is the fastest-growing and most viral video-sharing platform, with over 800 million monthly active users. It's also a great place to find influencers who can create fun and entertaining videos that showcase your brand's value proposition, humor, and personality. TikTok users tend to watch short videos, so you need to deliver your message in a concise and catchy way. Look for influencers who have a high-quality and original video style, a large and loyal fan base, and a relevant niche for your brand. Collaborate with them on creating videos that tap into the latest trends, challenges, and memes on the platform, and don't forget to use sounds, filters, and effects to enhance your content and reach.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?