What are the best strategies for promoting impulse buys in your store?

In my experience everything comes down to understanding what the customer is looking for when and at what price. For example It's Jan, people are broke, back at work and working off post festive season weight. Stock your stores/Ecom with great workwear edits that have really competitive entry price points, communicate it. Do a partnership offering a free class of whatever new exercise fad is going around as a gwp There is no magic formula but getting product, merchandising and marketing strategies aligned on a full year calendar will certainly help customers feel seen and drive those impulse purchases.

Creating a compelling product positioning specially for young age group, because this group have a more tendency of impulse buying pattern/behaviour which we used call bipolar consumer

Something that has personally driven me to make a purchase is seeing brands leverage culture moments and amplify consideration of their product. For instance when the #girldinner trend hit Tik Tok, I walked into a filling station and saw a tailored counter with #girldinner snacks (corn flakes, noodles, pop corn etc). Which no doubt gave a good chuckle and also prompted me to buy the goods.

An amazing price that blows away the competition! It is that simple. Negotiate with your suppliers to deliver a hot item, at a hot price, with product availability to mass out and focus on and you will see success. Know your competitors, find an item you can win on, and go after it for your customers.

To truly channel & trigger impulse buys, a brand owner needs to consider the entire shopper journey - and the consumer's Thoughts, Actions & Outer Influences that collide at the "shelf". By digging deep into the shopper mission (why are they there in the first place?), and mapping the entire path to purchase (linear, explorative, reactive), you can unearth new ways to intercept & disrupt the shopper journey. Consider how shopper journeys are evolving, and the power of integrating digital touchpoints along that journey - outside & in the store, at the shelf and online. And of course, execution is key! Create shopper toolkits that perform across channels, markets and touchpoints that meet a variety of budgets and space constraints.

For example, Sephora implements point-of-purchase (POP) product displays in its stores, requiring customers weave through hundreds of products strategically placed within visual and grasping distance, while they queue to checkout. The products are usually mini versions of brands customers may or may not already know, and are priced to ensure the dollars added to the total guest check (GC) are nominal. Sephora knows it’s customers are more likely to try a product if it’s in a manageable quantity at an affordable price.

There is a strategy called the lift strategy, which includes 2-way lift, 3-way lift, and sometimes even 4 or 5-way lift. The lift system involves analyzing the patterns of customers buying certain products in combination. Once you understand which products are frequently purchased together and their frequency, you can plan the placement of products on the shelf accordingly. By analyzing these patterns, you can plan offers and discounts to encourage impulsive buying. Often, stores place certain products in boxes at the checkout counter, and it's essential to determine which products can drive last-minute purchases with irresistible offers.

Amazon does this well, proving product recommendations based on items other customers have bundled together. For example, a parent may be shopping for a popular children’s book. After being served with a recommendation to purchase two more books by the same author and showing the full pricing of the bundle, the parent may conclude that it is advantageous to purchase the entire bundle, saving on effort down the line to track down the other books and expanding opportunities to read and bind with their child.

Make it tasty. Make it iconic. Make it a ritual. But most of all, make it an experience! Successful brands engage all five senses (and then some!) Add and reveal layers of your brand's narrative across your brand's touchpoints to truly engage on a deeper level.

Brands can leverage positive and negative emotions to drive purchases. During the summer, a retailer could use imagery of sunburn to evoke a negative reaction in the customer and drive sales of sunscreen and/or after-sun lotion.

Sales & retailer kits are an often overlooked asset in your brand's arsenal. Dynamic kits that can be easily accessed "in the moment" are an extra special way of equipping staff with the knowledge and tools to maximise engagement opportunities. Ensuring these kits enable two-way feedback, will make sure you're learning from enquiries in real time, and that you're perpetually "learning from the frontlines".

Use modern brain hacks. For example slow tempo music helps shoppers feel less rushed and makes them buy more. Make sure the store smells of citrus, lavender or cinnamon. All these hacks will help you increase your sales, I call them the silent salesman.