What content types are best to share with your influencer partners?

Influencer marketing is a powerful way to reach new audiences, build trust, and generate engagement on social media. But how do you create and share content that resonates with your influencer partners and their followers? Here are some tips on what content types are best to share with your influencer partners.

1 User-generated content

User-generated content (UGC) is any content created by your customers, fans, or influencers that showcases your brand, products, or services. UGC can include photos, videos, testimonials, reviews, or stories that feature your brand in a positive and authentic way. UGC can help you increase social proof, foster loyalty, and attract more customers. You can share UGC with your influencer partners by reposting it on your own channels, featuring it on your website or blog, or creating a dedicated hashtag or campaign. You can also encourage your influencer partners to create and share their own UGC with your brand.

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Horacio Fields

Results driven Digital Marketing Expert. Looking to help business owners grow their companies and organizations.
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All major platforms From Instagram to TikTok, brands are leveraging the power of their loyal customer base to create authentic and engaging content. By using user-generated content, businesses are able to build trust among their audience and create more meaningful connections. This type of content is seen as more authentic because it comes from the people who are actually using the product or service. Plus, it's a cost-effective way to create content for marketing campaigns. Businesses can simply repost content that their customers have created and use it for their own marketing efforts. Overall, user-generated content is an effective way for brands to showcase their products and services in a genuine and relatable way.

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2 Educational content

Educational content is any content that teaches, informs, or provides value to your audience. Educational content can include tutorials, how-to guides, tips, hacks, best practices, or FAQs that relate to your niche, industry, or products. Educational content can help you establish your authority, credibility, and expertise. You can share educational content with your influencer partners by providing them with exclusive access, resources, or insights. You can also ask your influencer partners to share their own educational content with your brand or products.

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Horacio Fields

Results driven Digital Marketing Expert. Looking to help business owners grow their companies and organizations.
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Educational content is at the core of a successful social media marketing strategy. Consumers are constantly bombarded with ads and sales pitches, but providing educational content can set your brand apart and establish trust with your audience. Whether it's a how-to video, a blog post on industry trends, or a tutorial on new features, educational content helps your customers feel informed and empowered. Plus, it can lead to increased engagement as users share and comment on your content, spreading the word about your brand. Don't underestimate the power of educational content in your social media marketing efforts.

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3 Inspirational content

Inspirational content is any content that motivates, empowers, or uplifts your audience. Inspirational content can include quotes, stories, challenges, or goals that relate to your brand values, mission, or vision. Inspirational content can help you connect with your audience on an emotional level, spark conversations, and drive action. You can share inspirational content with your influencer partners by aligning it with their personal brand, passions, or causes. You can also invite your influencer partners to share their own inspirational content with your brand or products.

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4 Entertaining content

Entertaining content is any content that amuses, delights, or surprises your audience. Entertaining content can include memes, gifs, jokes, quizzes, polls, or games that relate to your brand personality, tone, or style. Entertaining content can help you attract attention, generate buzz, and increase engagement. You can share entertaining content with your influencer partners by making it relevant, timely, or trending. You can also collaborate with your influencer partners to create and share their own entertaining content with your brand or products.

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5 Interactive content

Interactive content is any content that invites, involves, or engages your audience. Interactive content can include live videos, stories, Q&A sessions, surveys, contests, or giveaways that relate to your brand objectives, offers, or benefits. Interactive content can help you boost reach, feedback, and loyalty. You can share interactive content with your influencer partners by inviting them to co-host, participate, or promote it. You can also encourage your influencer partners to create and share their own interactive content with your brand or products.

Sharing the right content types with your influencer partners can help you create a win-win situation for both parties. You can leverage their influence, credibility, and audience to grow your brand awareness, reputation, and conversions. They can leverage your content, value, and support to grow their own influence, engagement, and income. By choosing content types that match your influencer partners' goals, style, and audience, you can create a lasting and mutually beneficial relationship.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What content types are best to share with your influencer partners?

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1 User-generated content

2 Educational content

3 Inspirational content

4 Entertaining content

5 Interactive content

6 Here’s what else to consider

Social Media Management

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