What do you do if influencers on social media platforms need feedback?

In the dynamic world of influencer marketing, providing constructive feedback to influencers is critical to ensure that collaborations are successful and brand messages are effectively communicated. If you're working with influencers and they need feedback, it's important to approach the situation with tact and clarity. This article will guide you through the process of giving influencers valuable feedback that can help them improve their content and align better with your marketing goals.

1 Understand Needs

Before diving into providing feedback, take a moment to understand the influencer's perspective. They might be seeking guidance on content creation, audience engagement, or perhaps clarification on campaign objectives. By identifying their needs, you can tailor your feedback to be more impactful. It's essential to recognize that influencers are creative professionals, and like anyone in a collaborative environment, they appreciate feedback that respects their creativity and effort.

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Armando Nader

Cofundador na Pilea Labs | Marketing de influência, Dados, e Inteligência de negócios
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Uma das coisas mais importantes numa relação com influenciadores é o entendimento de quais as informações necessárias para o sucesso da parceria. Seja compartilhar a meta, ou qual a mensagem principal da campanha, determinar exatamente o que será crucial vai permitir uma maior assertividade dos conteúdos. E não, não precisa de toda informação do mundo. Do lado de lá do briefing, alguém vai ter que ler, entender e produzir. Se existem informações que não vão somar na produção, por que elas estão no documento?

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2 Be Specific

When it's time to give feedback, specificity is key. Vague comments can lead to confusion and misinterpretation. Instead, pinpoint exact areas of the content or campaign that require adjustments. For example, if an influencer's post doesn't align with your brand's image, explain which aspects diverge from your branding and offer clear examples of how they can better represent your brand's voice and aesthetic.

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Nidhi Parab

Co-founder and CMO at Better Collab | Influencer marketing | Affiliate marketing
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Begin by establishing and explicitly communicating Key Performance Indicators (KPIs) to set clear expectations. Once KPIs are in place, provide feedback through measurable data to streamline the process and expedite implementation. For qualitative feedback, offer specific references to precisely articulate your expectations. Develop a comprehensive checklist or guide for influencers, detailing the desired content, aesthetic, and quality standards. Implementing these frameworks will significantly enhance efficiency and mutual benefits in the partnership.

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3 Positive Reinforcement

Balancing your feedback with positive reinforcement is crucial. Start by highlighting what the influencer is doing well to build a positive foundation for the conversation. This approach not only fosters a supportive relationship but also makes it easier for the influencer to accept and act on the constructive parts of your feedback. Remember, encouragement can be a powerful motivator for creative improvement.

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Chirag Jain

Co-Founder SocialTAG | Marketing Specialist | Helping Brands with Strategy led Influencer Marketing
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No matter what the feedback is, start by highlighting the positive aspects and make it easier for the influencer to see it as constructive criticism.

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4 Offer Solutions

When you point out areas for improvement, it's beneficial to offer practical solutions or suggestions. Rather than just stating what's wrong, help the influencer understand how they can correct it. This could involve proposing new content ideas, different angles for photography, or alternative ways to engage with their audience. By providing solutions, you're helping influencers grow their skills and ensuring a more effective partnership.

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Beckii Flint

Influencer Marketing Specialist, Forbes 30 Under 30, Co-Founder Pepper Agency
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You always should be crystal clear when providing feedback. For an influencer to create content, it takes time, and often just saying 'can you change this one word', would require an entire re-shoot. Try and be empathetic to the influencer's time, and provide solutions that would mitigate the need to re-shoot content (for example, editing, caption updates, or adding in B-roll could be ways in which a creative solution can be found).

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5 Maintain Dialogue

Feedback should not be a one-way street; it's important to maintain an open dialogue with influencers. Encourage them to ask questions and share their thoughts on your suggestions. This two-way communication ensures that both parties are on the same page and can lead to more meaningful and productive collaborations. It also demonstrates that you value their input and see them as a true partner in your marketing efforts.

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6 Follow Up

Finally, make sure to follow up after providing feedback. This shows influencers that you're invested in their progress and are available for ongoing support. A follow-up can be as simple as checking in to see how they're implementing the feedback or if they have any further questions. It's an opportunity to reinforce the collaborative nature of your relationship and to celebrate improvements and successes together.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if influencers on social media platforms need feedback?

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1 Understand Needs

2 Be Specific

3 Positive Reinforcement

4 Offer Solutions

5 Maintain Dialogue

6 Follow Up

7 Here’s what else to consider

Influencer Marketing

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What do you do if influencers on social media platforms need feedback?

1

2

3

4

5

6

7

1 Understand Needs

2 Be Specific

3 Positive Reinforcement

4 Offer Solutions

5 Maintain Dialogue

6 Follow Up

7 Here’s what else to consider

Influencer Marketing

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