What do you do if your creative strategy isn't persuading others?

If your creative strategy isn't persuading others, reassess your approach. Seek feedback to understand the reasons for the lack of persuasion. Reframe your messaging to better align with the audience's needs and concerns. Consider incorporating data, storytelling, or visual aids to enhance the impact of your strategy. Remain open to constructive criticism and be willing to iterate until you find a compelling way to persuade others.

If your creative strategy isn't persuading others, it's essential to pivot and refine. Start by gathering feedback from stakeholders to understand their perspectives. Evaluate your messaging, visuals, and approach for effectiveness. Tailor your strategy to better align with the needs and preferences of your target audience. Collaborate with colleagues or experts to brainstorm new ideas. Experiment with different formats and platforms. Test your strategy on a smaller scale before full implementation. Stay open to feedback and be willing to iterate. With perseverance and adaptability, you can develop a creative strategy that resonates and persuades effectively.

Dive deep into understanding your audience's needs and motivations 🕵️🎯. Craft compelling narratives that resonate emotionally and logically 📖🌟. Utilize visuals, storytelling techniques, and data to support your arguments 📊🖼️. Practice confident communication and actively listen to address concerns 🗣️👂. Keep iterating and refining your strategy until you captivate and convince! 🚀

The reason your creative strategy isn't working out is because it's not resonating with the target audience. It might be far from being wrong, but it might be wrong for the brand. So take some time to reflect on what you devised, is it correlating with the brand's voice, is it conveying the brand message, is it in line with the brand image, and is it targeting the right audience?

Human beings think differently, and it can be really difficult sometimes to find an idea that is liked by many. SO GATHER FEEDBACK FIRST!!! Start with your team. Ask for an honest opinion on what they think about the posts and how much can they relate to them. Colleagues and friends are the first ones you can reach out to and get an opinion. That will give you much clarity.

Feebacks really help a lot. When you cross yourself with different eyes/minds, you always get a new dimension. Ask yourself first to think as a customer, yours feedback as a customer to yourself will help you a lot, after that - go for team members, friends & family. At the end of this all, you’ll have data & most of times, this free data gives us tonnes of sales :)

It is really important to understand the psychographics and lifestyle of the target audience. Because you only create appeal if you have understood them properly. Plus, you should also study the trends, the culture and the values keep evolving. Therefore, the creative should depict that and establish the connection.

There's a purpose to those insights and metrics. Analyzing the data helps you calculate your success rate. Age, geography, gender, etc. help you determine if it's reaching your target audience or not. Likes, comments, shares, conversion rates, etc help you determine if it is making an impact on your audience or not. When you carefully analyze these metrics you can very well understand what gaps you need to fill.

Remember this: You haven't written with a pen that you can't erase, you have written it with a pencil that you can erase and rewrite. Or in digital words, you can edit the document and start again. Experimenting will strengthen your creative and analytical skills. With data analysis and feedback, you can now make calculated and smart decisions.

Now go back to Step 2. If there's positive feedback to the new strategy than the previous one, VOILA!!! You just improved your strategy and yourself. If you're satisfied with the response, go implement it so you can see the change in insights and metrics, if not try something different. This back-and-forth will help you refine your creative strategy and even yourself.