What do you do if your product marketing budget is running low and resources are scarce?
Facing a dwindling product marketing budget can be daunting, but it's a challenge that you can navigate with creativity and strategic thinking. When resources are scarce, it's essential to reassess your marketing plan, focusing on cost-effective strategies and leveraging existing assets. By prioritizing high-impact activities, you can maintain momentum and continue to reach your target audience without breaking the bank. Think of this as an opportunity to refine your marketing approach, making every dollar count and ensuring that your product continues to shine in a competitive marketplace.
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Libby WlochowiczConsumer/Patient Marketing Leader
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Dean PetersonTop 1% LinkedIn Voice (DM, B2B, PMM & Leadership) | Digital Marketing & Growth Leader (B2B & B2C) | Certified Startup…
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Eran KinsbrunerLightrun’s Global Head of Product Marketing and Brand Strategy ⭐️ Best-Selling Author ⭐️ FinOps Certified Practitioner…