What do you do if your sales clients need expertise in various media platforms?

1 Assess your current skills

Before you dive into learning new media platforms, you need to have a clear idea of your current strengths and weaknesses. What are the media platforms that you are most familiar with and confident in? What are the ones that you struggle with or avoid? How do you measure your performance and results on each platform? How do you communicate your value proposition and benefits to your clients? By honestly assessing your current skills, you can identify the gaps and opportunities for improvement that you need to focus on.

2 Research the media platforms

Once you know what media platforms you need to learn more about, you need to do some research. You can start by browsing the websites, blogs, podcasts, newsletters, and social media accounts of the media platforms themselves, as well as industry experts, influencers, and competitors. Look for information on the target audience, the content formats, the distribution channels, the pricing models, the advertising options, the best practices, the trends, and the challenges of each platform. You can also use tools like Google Trends, SimilarWeb, BuzzSumo, and Social Blade to analyze the popularity, traffic, engagement, and performance of different media platforms.

3 Learn from the experts

Another way to learn new media platforms is to learn from the experts. You can enroll in online courses, webinars, workshops, or certifications that cover the media platforms that you want to master. You can also join online communities, forums, groups, or networks where you can interact with other media sales professionals, ask questions, share insights, and get feedback. You can also attend events, conferences, seminars, or trade shows where you can meet and learn from industry leaders, speakers, and peers. You can also find mentors, coaches, or consultants who can guide you and help you overcome any challenges or difficulties.

4 Experiment with the media platforms

The best way to learn new media platforms is to experiment with them. You can create your own accounts, profiles, pages, or channels on the media platforms that you want to learn and start creating and publishing content. You can also use the media platforms to promote yourself, your services, or your products and see how they work for your own goals. You can also test different strategies, tactics, and metrics on each platform and see what works and what doesn't. You can also ask for feedback from your clients, colleagues, friends, or family on your media platform experiments.

5 Update your clients

Finally, you need to update your clients on your new media platform skills. You can use your portfolio, resume, website, or social media to showcase your achievements, results, and testimonials on the media platforms that you have learned. You can also use your email, phone, or video calls to inform your clients about the new media platform opportunities, solutions, and benefits that you can offer them. You can also use your presentations, proposals, or contracts to include the new media platform services, prices, or terms that you can provide them. By updating your clients, you can demonstrate your value, credibility, and professionalism as a media sales expert.