What do you do if your sales techniques are not closing deals effectively?

Já passei pela frustração de ver técnicas de vendas falharem. Ao invés de desistir, analisei detalhadamente cada passo do processo e ajustei minha abordagem com base nos feedbacks e dados coletados. A dica que deixo é: seja resiliente e flexível. Revise e ajuste continuamente suas estratégias de vendas, esteja aberto a aprender e a experimentar novas abordagens. Use as falhas como oportunidades de crescimento. Essa mentalidade de melhoria contínua não só aumenta suas chances de sucesso, mas também aprimora suas habilidades profissionais.

Take notes on what's working and what isn't and don't be afraid to ask for help. Find a mentor, ask a colleague, or research different techniques and put them to the test. Keep in mind that what works for one client may not work with another.

Quand je prends une nouvelle mission commerciale, j'essaie de m'isoler de mon environnement de travail avec en préambule une analyse externe de l'activité. Ensuite j'essaie d'expliquer simplement à quelqu'un de mon entourage ce que je vends et si la personne ne comprends pas, je reformule jusqu'à réussir. Essayer de voir / comprendre ce qui bloque pour imaginer un effet de récurrence et traiter celles ci.

Evaluate Your Sales Process Review your current sales process and methodology. Having a defined and proven sales process is crucial. Assess if your process aligns with modern buyer behavior. Look for areas where you may be missing key steps. The importance of understanding customer needs, articulating value, and negotiating effectively. Improving your sales skills is an ongoing process

Understand the recent changes in the overall market. Understand why your strategies or ideas are not matching or where they are misaligned with the overall market sentiments. Rework the strategies and start the A/B campaigns again with the new strategies.

Je n'aime pas le système de tactique dans la vente. Je pars du principe que c'est un dialogue, ou toutes les parties autour de la table doivent repartir avec quelque chose, un apprentissage, ou la satisfaction d'un besoin. Chaque individus, entreprises sont différentes donc l'adaptabilité de chacun sur ce sujet est essentiel. Pour moi, beaucoup de choses en ventes sont dans le savoir être plus que dans le savoir faire.

Adopt or Modify Your Sales Methodology Consider adopting a new sales methodology better suited to your market and buyers. Use frameworks like SPIN, Challenger, Conceptual Selling etc. Blend elements from multiple methodologies to create a customized approach for your unique sales cycles and customer personas. Adjust your tactics accordingly to ensure they resonate with today's buyers.

When sales techniques fall short, it's crucial to reassess and adapt. Consider if your approach is aligned with today's buyers—are you too aggressive or too passive? Shifting to a consultative selling method, where the focus is on genuinely understanding client needs and building strong relationships, can make all the difference. Keep up with industry trends and continuously refine your tactics to stay relevant. Flexibility and a client-centric mindset are key to closing deals effectively.

When sales techniques aren't delivering, data analysis becomes essential. By digging into your sales metrics, you can spot trends and identify what separates winning approaches from the ones that fall short. Analyze where prospects disengage and what tactics led to successful conversions. This data-driven insight allows you to fine-tune your strategy, aligning it more closely with what resonates with clients, ultimately improving your close rate.

Avoir une analyse fine des articles qui ne se vendent, pas, comprendre pourquoi sont des leviers forts. D'addition, prendre de la hauteur sur ces résultats, et ne pas en prendre parti personnel sont autant de clés de succès.

Invest in Training and Coaching • Continuous training is key to reinforce new methodologies and skills. • Provide coaching focused on specific skills needed for your selling process, such as social selling or metrics-driven coaching. The right sales methodology, combined with continuous improvement based on customer feedback, training, and coaching can dramatically improve your sales effectiveness over time.

Firstly, seek feedback from clients and colleagues to understand where your techniques may be falling short. I once faced a slump in closing deals and found that my pitch lacked a compelling value proposition. I sought feedback from a trusted colleague who highlighted that my presentations needed more tailored solutions for each client's unique needs. Next, invest in professional development. I attended a sales workshop that focused on advanced closing techniques and learned new strategies that I integrated into my process. This included addressing objections more proactively and emphasizing the ROI of our solutions.