What do you do if your senior stakeholders are not engaging on social media platforms?

I’d congratulate them. I’d congratulate them If definitely congratulate them I’d so congratulate them In fact I’d probably diagnose them as being one of the most intelligent and level headed people in the community

If your higher-ups aren't active on social media, help them understand its value. Share success stories from businesses using it effectively. Highlight the risks of staying offline, like missing out on customer connections. Offer to train them or manage their profiles. If they're still hesitant, explore alternative online spaces they might prefer. Respect their choices while gently reminding them of social media's benefits. Ultimately, it's about showing them how it aligns with business goals and modern communication trends, and being patient as they adapt.

The world of social media can be intimidating for those who didn't grow up with it. Sharing your thoughts and opinions online feels very different from the formal world of corporate communications. However, getting leaders involved in social media by encouraging them to read and like content is a good first step. Helping them understand what good content looks like and discussing what they have seen, will assist them in creating an online identity that aligns with their personal and brand values.

When senior stakeholders aren't engaging on social media, first identify their barriers, such as lack of understanding or time constraints. Educate them through training and share success stories of other leaders. Provide support by creating content for them and developing personalized social media plans. Demonstrate the value with metrics and competitor activity examples. Encourage authenticity and manage their privacy concerns with clear guidelines. Recognize and reward their efforts and align social media activity with their professional goals to show tangible benefits. This approach can help increase their engagement and demonstrate the value of social media.

Identifying barriers is step number 1. I had a stakeholder who just didn’t like social media & refused to use it. I took a deeper dive into his dislike for it and understood his deeper reasons. I think his reasons were valid, so I told him that and offered specific value that social media brings as a tool for brand management, showcasing expertise, and sharing knowledge. Afterwards, he agreed to try posting on social media. We strategized in subsequent meetings about what to post & how often. He knew he had support from myself and others to help him navigate social media.

Some people find it easy to create online content, while others struggle. A great speaker may not be skilled at putting their thoughts on paper. For those leaders who find it difficult to create or post content, offer support such as content ideas or review sessions to help. It is also important to consider online writing tools that can help identify improvements and provide spelling and grammar support to boost their confidence. It's especially useful if you are a small organisation that cannot afford to hire a dedicated social media professional.

1. Adjust strategy: Tailor communication methods to senior stakeholders' preferences. 2. Explore alternatives: Use email, meetings, or newsletters for engagement. 3. Focus on goals: Emphasize overall communication objectives over specific platforms. 4. Be flexible: Adapt strategies based on stakeholder feedback. 5. Real example: A CEO preferring email updates over social media for critical announcements.

If senior stakeholders in the office are not engaging in social media platforms, it's important to respect their preferences and professional priorities. While it can be beneficial for stakeholders to be active on social media to some extent, it is not a necessity for all stakeholders to be directly involved. However, it is important for the organization to have a social media presence to effectively communicate with audiences and stakeholders who are active on those platforms. Ultimately, while it can be valuable for some stakeholders to engage in social media, it is equally important to have a strategic and well-managed organizational presence on relevant platforms to effectively reach and engage stakeholders and audiences.