What do you do if your theatrical production marketing strategy is not attracting audiences?

If your current strategy is not attracting audiences, it's the perfect time to adjust your approach and build a strong, modern plan of attack. 1. Analyze and redevelop your current strategy. 2. Understand your audience, what they want and how to reach them. 3. Spread program news consistently across all channels. 4. Cut through the noise with creative, compelling content. 5. Incentivize audiences with special promotions and discounts. 6. Connect with community partners, local businesses and schools. 7. Add a FOMO element to your marketing mix. With the right strategy, vision and plan of attack, you can drastically improve attracting audiences to your productions. It just takes some marketing muscle and an abundance of creativity!

If your theatrical production marketing strategy isn't drawing in audiences, it's important to reassess and prioritize creating an immersive experience. Here's what you can do: First, make sure to target the right audience and utilize your marketing channels to get the word out there. Incorporate design elements that resonate with the story and engage the audience. Partnering with influencers can help expand your audience reach. Sharing behind-the-scenes moments can engage people and intrigue them to watch it. Finally, make use of feedback. Ask people questions with the intention to listen and improve.

Turn the audience into real partners. Invite them regularly to rehearsals and conversations to get to know them better. Put on small play/musical performances at different locations around the city. Develop good relations to your audience on each important area/part of your city. And finally, invite your audience to discuss your marketing strategy and mix with you. I promise you that your audience will tell you exactly which combination of marketing tools they respond to best and worst. Show them your respect and make them real partners on the journey. In doing so, you start a high-quality marketing perpetuum mobile machine that will continue to develop more and more successfully.

Although I currently am not working in the arts nor marketing theatrical productions, here's what I would do: -Analyze: Evaluate your marketing strategy. Compare results with goals and competitors. -Fine-Tune: Price tickets competitively, make the venue accessible, and create engaging promotions. -Know Your Audience: Segment and tailor messages. -Unique Selling Proposition: Highlight what sets your show apart. -Multi-Channel Approach: Use online and offline channels. Monitor and Adapt: Continuously evaluate and adjust. Remember, a successful marketing plan is a blend of creativity and data-driven decisions. Break a leg :)

If your theatrical production marketing isn't drawing audiences, reassess your target demographics, refine messaging to highlight unique aspects, utilize social media influencers for promotion, offer discounts or special promotions, improve visibility through partnerships with local businesses or media outlets, and solicit feedback to adapt strategies effectively.

The first thing I would ask myself is did this strategy match my audience for the four Ps. A lot of times these theatrical productions don't work because somewhere in that marketing mix. It wasn't matching your audience.

Buscaría estrategias de marketing de producciones de otros países que hayan funcionado muy bien y las replicaría en mi producción agregandole un extra de valor. ¿Por qué estrategias de otros países? Para traer a mi país un sistema diferente, que resulte novedoso, y solo reste agregarle un condimento extra para termminar de diferenciarse y explotarlo al máximo.

Segmentar la audiencia: Identificar los segmentos de público más propensos a estar interesados en la producción teatral y dirigir los esfuerzos de marketing hacia ellos. Segmentar por edad, género, ubicación geográfica u otros intereses relacionados con el teatro.

I think developing the right target audience is more difficult than people realize. And a lot of times marketing plans fail because your efforts aren't matching your audience from the beginning. Is your target audience, your actual audience? Or is it your ideal audience? Segment your audience that way. Also, so you can better develop your metrics. Are you trying to recruit a new audience or a you Engaging with your actual audience.

In cultural marketing, unique selling points are the be-all and end-all of our work. Theaters/productions must differ from other theaters/productions in terms of content and form, based on criteria. In marketing, this is done through a dual segmentation strategy. On the one hand, an independent marketing mix is created for each production, which is then broken down into the respective target groups. It is important to distinguish in a theater's portfolio between main and secondary productions, productions with experimental, with innovative, with high technological status, productions that have a special literary or musical basis, productions with stars, with citizens and, of course, premieres. Each of them is advertised with its own mix.

Ofrecer descuentos y promociones: Considerar ofrecer descuentos especiales, paquetes de entradas o promociones para atraer al público. Estas ofertas pueden ser especialmente efectivas para generar interés inicial y aumentar la asistencia a la producción.

Just like any other business, cresting a unique selling position for your theatre productions is key to marketing them. Create something that people will always associate with your productions, ranging from spectacle, to costumes, to set, to revellers experience, etc.

Which quadrant are you trying to attract? If it’s everyone, that is a big target and you can review how other movies like your do for marketing or who they used. It takes a great story and great marketing to lift a movie to the next level.

Colaborar con influencers y medios locales: Buscar colaboraciones con influencers locales o personalidades relevantes en el ámbito teatral para aumentar la visibilidad de la producción. Además, trabajar con medios de comunicación locales para obtener cobertura y reseñas de la obra.

Evaluar y optimizar continuamente: Realizar un seguimiento de los esfuerzos de marketing, analizar los datos y métricas relevantes, y realizar ajustes según sea necesario. La optimización continua ayudará a identificar qué tácticas son más efectivas y a mejorar el rendimiento de tu estrategia en general.

Go back to the beginning. Take a look at who your audience is who is purchasing the tickets. Find common threads and a way to speak to that audience through the shows you perform and the marketing.

Whatever you do make sure you deliver the best performance always no matter how many people show up because after all it is word of mouth the most reliable marketing channel...

Understand your audience. Make sure you actually know what matters to your audience, what will make you relevant to them and stand out amongst the competition. Tell them what they want to know about you, not what you want to tell about yourself.

I would do most of the above in logical order. One needs to determine the "road bumps" before making a plan of action. Once problems are identified, move quickly to remedy them using multiple platforms.