What does a store manager do?

1 Planning and forecasting

One of the key roles of a store manager is to plan and forecast the inventory needs of the store, based on the sales history, customer demand, market trends, and seasonal variations. A store manager has to analyze the data and reports, and determine how much and when to order products from the suppliers, as well as how to allocate and distribute them among the store sections. A store manager also has to monitor the inventory levels and adjust the orders accordingly, to avoid overstocking or understocking issues.

2 Receiving and storing

Another important task of a store manager is to receive and store the products that arrive from the suppliers, and ensure that they are in good condition and meet the quality and safety standards. A store manager has to check the invoices and packing lists, verify the quantities and prices, and report any discrepancies or damages. A store manager also has to organize and maintain the storage areas, such as the warehouse, the backroom, or the shelves, and ensure that they are clean, secure, and accessible. A store manager also has to implement and follow the inventory policies and procedures, such as the first-in first-out (FIFO) method, the stock rotation, or the expiration date checking.

3 Selling and merchandising

A store manager is also responsible for selling and merchandising the products, and ensuring that they are attractive and appealing to the customers. A store manager has to design and arrange the store layout, the displays, the signage, and the lighting, and create a positive and inviting atmosphere. A store manager also has to monitor the sales performance and customer feedback, and optimize the product assortment, pricing, and promotion strategies. A store manager also has to train and supervise the sales staff, and provide them with the necessary information and tools to sell effectively and efficiently.

4 Controlling and auditing

A store manager also has to control and audit the inventory, and ensure that it is accurate and consistent with the records. A store manager has to conduct regular and periodic inventory counts, either manually or with the help of technology, such as barcode scanners, RFID tags, or inventory management software. A store manager also has to identify and investigate any inventory discrepancies, such as shrinkage, theft, loss, or damage, and take corrective actions. A store manager also has to report and document the inventory results and findings, and comply with the company and legal requirements.

5 Problem-solving and decision-making

A store manager also has to deal with various problems and challenges that may arise in the course of inventory management, such as product shortages, delivery delays, customer complaints, or staff turnover. A store manager has to be able to analyze the situation, identify the root causes, and generate and evaluate possible solutions. A store manager also has to be able to make quick and effective decisions, and implement them in a timely and appropriate manner. A store manager also has to communicate and coordinate with the relevant stakeholders, such as the suppliers, the customers, the staff, or the management, and ensure that everyone is on the same page.

6 Learning and improving

A store manager also has to be constantly learning and improving their inventory management skills and knowledge, as well as the store performance and customer satisfaction. A store manager has to keep up with the latest trends and developments in the retail industry, and adopt the best practices and innovations. A store manager also has to seek and receive feedback, and evaluate their own strengths and weaknesses. A store manager also has to set and pursue personal and professional goals, and seek opportunities for growth and development.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?