What are the key differences between B2B and B2C e-commerce models?

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E-commerce is the process of buying and selling goods and services online. However, not all e-commerce transactions are the same. Depending on who the buyers and sellers are, e-commerce can be classified into different models, such as business-to-business (B2B) and business-to-consumer (B2C). In this article, you will learn what are the key differences between B2B and B2C e-commerce models and how they affect the way you design, operate and market your online business.

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