What are the key drivers that affect a business's value during a merger?
When businesses merge, the valuation process becomes crucial, as it can significantly impact the success of the merger. Understanding the key drivers that affect a business's value is essential for both parties involved. These drivers are multifaceted and include financial performance, market potential, operational synergies, strategic fit, brand value, and legal and regulatory considerations. Each of these factors plays a critical role in determining the fair market value of a business during a merger, and they must be carefully assessed to ensure a successful union that benefits both entities.