What are the main challenges and opportunities of public relations in the digital age?

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Stakeholder engagement is a key aspect of public relations, especially in the digital age. It involves identifying, communicating, and building relationships with the people who have an interest or influence on your organization, such as customers, employees, investors, media, regulators, and communities. In this article, we will explore some of the benefits and challenges of stakeholder engagement, and how to overcome them with effective strategies and tools.

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