What are the most effective marketing strategies for commercial properties in a slow market?

Where AI is Impacting Real Estate AI is impacting every corner of real estate. Even if the core value proposition of a particular tech platform isn’t AI, it can still add ancillary value. Consider the example of a property management tech platform where AI can save managers time by offering chatbot responses to potential residents. According to JLL, $4 billion went to AI-powered Proptech in 2022, from tech to streamline floor plan design to robotics. Here’s a rundown of some of the modalities AI beyond the usual suspects of ChatGPT and Midjourney is impacting real estate teams.

Getting to Know the Block: - Dive deep into what's happening locally and get a feel for the market vibe. Figure out who would be the perfect match for your property. Know Your Tribe: Identify your target audience—those who would truly connect with what your property has to offer.

In a slow market, effective marketing for commercial properties includes leveraging digital marketing, like targeted social media ads and SEO-optimized listings. Building strong local networks, offering virtual tours, and highlighting each property's unique value are key. Flexibility in pricing and lease terms can also attract buyers or tenants. Staying adaptable and informed about market trends is essential for success.

L'importance de connaître votre public cible dans le cadre d'un plan marketing pour des propriétés commerciales ne peut être surestimée. En comprenant parfaitement qui sont vos acheteurs ou locataires potentiels, ainsi que leurs besoins, préférences et défis, vous êtes mieux équipé pour élaborer des stratégies de marketing efficaces. Cela vous permet d'adapter vos messages et canaux de communication pour atteindre et engager votre audience de manière pertinente.En identifiant votre public cible, vous pouvez ajuster vos efforts marketing pour répondre spécifiquement à leurs besoins et attentes, ce qui augmente vos chances de réussite.

Show Off the Goods: It's like having a crush—highlight the best features! Think of your property as the prom queen/king. What makes it stand out? Showcase those features like you're bragging about your best friend.

Mettre en avant les caractéristiques et les avantages distinctifs de vos propriétés commerciales est une stratégie essentielle pour se démarquer sur un marché lent. En mettant en évidence des aspects tels que l'emplacement, la taille, la disposition, les équipements, le design, l'accessibilité et la durabilité, vous créez une proposition de valeur unique qui attire l'attention de vos prospects.

Spread the Love: Social media, online listings, carrier pigeons—use whatever it takes! Hit up every possible channel. You won't find your dream job by just checking one site, right? Same goes for properties. Be where the eyeballs are.

You should be networking with every broker in your market. They will bring you buyers—it's their job. Also, you can consider hiring a marketing agency. They are experts in this sort of thing and can put together beautiful ads and marketing strategies.

l'importance des recommandations ne peut être sous-estimée. Encourager les recommandations d'anciens clients, de collègues et de partenaires peut être extrêmement bénéfique, car elles apportent une validation sociale à vos propriétés et renforcent la confiance des prospects potentiels.

Tell a Story, Not a Brochure: People scroll past boring stuff faster than you can say "meh." Create content that makes them stop, read, and go, "Whoa, I need this!" Make it personal, relatable, and fun. Think Instagram story, not a boardroom presentation.

Play the Long Game: Ever met someone awesome at a party and thought, "I should follow up?" Same with leads. Don't ghost them! Follow up like you're reconnecting with a friend. Nurture those relationships. It's not a sprint; it's a marathon.

Here's the Extra Spice: Feel the Pulse: Keep your finger on the market pulse. What's the buzz? What are people talking about? Stay in the loop. Be a Matchmaker: Think beyond selling. Be a matchmaker. Does your property fulfill a need someone didn't know they had? Paint that picture. Local Legends: Leverage local charm. What's unique about the area? Highlight that. It's like giving your property a hometown hero badge.

Créer du contenu et des visuels convaincants est essentiel pour renforcer l'efficacité de vos campagnes de marketing immobilier. En utilisant des éléments visuels tels que des images de haute qualité, des vidéos engageantes, des visites virtuelles et des plans d'étage détaillés, vous donnez à vos prospects une vision claire et attrayante de vos propriétés commerciales.